Marketing Executive

Job Summary

We are seeking a dynamic, hands-on Marketing Executive to join the Instax marketing team and oversee day-to-day brand activities across the Middle East & Africa (MEA) region.

In this regional role, you will drive brand execution across content creation, performance marketing, distributor coordination, event management, and influencer engagement, while allocating approximately 20% of your time to supporting the wider Corporate Communications team. You will work closely with creative and media agencies, a regional distributor network, and cross-functional teams across Dubai and global HQ in Tokyo.

Key Responsibilities

• Content & Agency Management
• Agency Briefing: Brief and manage creative and media agencies on monthly content calendars, campaign assets, and seasonal promotions.
• Brand Governance: Review and approve all campaign assets prior to launch to ensure brand alignment and cultural appropriateness across MEA markets.
• Production Coordination: Oversee photo/video shoots, product placements, and campaign rollouts from initial concept through final delivery.
• Performance Marketing & Analytics
• Campaign Execution: Support the planning and monitoring of paid social and digital campaigns across Meta, TikTok, and emerging regional platforms.
• Performance Tracking: Track key performance metrics (reach, impressions, CPM, engagement rate) and consolidate monthly and quarterly performance reports.
• Optimization: Collaborate with agency partners to identify high-performing tactics and optimize budget allocation and audience targeting.
• Distributor & Regional Management
• Primary Contact: Act as the main operational point of contact for regional distributors regarding marketing requirements, stock activations, and local campaign executions.
• Field Execution: Travel regularly across the MEA region to conduct market visits, audit distributor activations, and support on-the-ground launches.
• Localization: Ensure POS assets, localized marketing materials, and brand guidelines are consistently deployed across all markets.
• Budget Tracking: Monitor distributor marketing spend and promotional activity against agreed regional plans.
• Events & Brand Activations
• Activation Delivery: Plan and execute consumer activations, retail pop-ups, and trade events across the region.
• Logistics & Budgeting: Manage end-to-end event logistics, vendor coordination, timelines, and budget tracking.
• Influencer Marketing & PR Support
• Vetting & Approvals: Evaluate influencer proposals, creator profiles, and draft content for brand fit, tone, and ROI prior to final sign-off.
• Coverage Tracking: Monitor and archive PR coverage and influencer deliverables to feed into monthly leadership reporting.
• Relationship Management: Assist with ongoing outreach to local agencies, creators, and talent partners.
• Corporate Communications Support (approx. 20%)
• Internal Communications: Assist the Corporate Communications team with employee comms, town halls, and internal brand initiatives.
• Cross-Divisional Support: Provide execution support on ad-hoc cross-divisional marketing projects as needed.
  
  

Key Requirements & Qualifications

• Experience: 2 to 4 years of hands-on marketing experience. Previous agency experience working across both B2C and B2B client accounts is strongly preferred.
• Language Skills: Professional fluency in both Arabic and English (written and spoken) is required.
• Digital Acumen: Working knowledge of performance marketing principles and digital campaign reporting (Meta, TikTok, Google).
• Travel Willingness: Ability and willingness to travel regularly across the Middle East & Africa region.
• Project Management: High degree of organization, attention to detail, and ability to manage multiple agency and stakeholder workstreams independently.
  
  

FujifFilm - Who We Are

Fujifilm is a globally renowned innovator in imaging, healthcare, and information solutions. With a rich history spanning decades, Fujifilm has evolved into a leading provider of cutting-edge products and services, ranging from digital cameras and medical equipment to advanced materials and graphic arts solutions. Committed to sustainability and technological advancement, Fujifilm pioneer's groundbreaking solutions that empower businesses and individuals worldwide. Through a culture of creativity, collaboration, and customer-centricity, Fujifilm continues to shape the future of imaging and beyond, offering exciting opportunities for professionals to thrive in a dynamic and diverse work environment. Join us in our journey to inspire innovation and make a meaningful impact on society.

Diversity Equity and Inclusion

Fujifilm embraces diversity, equity, and inclusion (DE&I) as core values in our workplace culture. We foster an environment where all employees feel valued, respected, and empowered to contribute their unique perspectives and talents. By championing diversity, we drive innovation, creativity, and collaboration, ensuring a dynamic and inclusive workforce.

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