Marketing Executive

The Role

The Marketing Executive will be responsible for executing effective marketing strategies and campaign plans for an international trade exhibition(s) and conference(s). Using traditional and innovative marketing techniques, the Marketing Executive will support the drive to attract visitors, delegates, exhibitors, sponsors and press.

The Marketing Executive will also put forward ideas, develop new initiatives and apply their B2B marketing experience, to enhance and develop marketing activity. The candidate should be digital savvy and have a good background in digital tools and softwares.

He/she will typically be assigned two events under the security cluster.

This role works closely with the event’s exhibition sales and sponsorship team, conference production team and the delegate sales team to generate leads and conversions.

The Person

• 2+ years at junior level marketing, but not strictly event marketing
• Practice good time management
• Be trustworthy, professional and reliable
• Practice confidentiality at all times
• Demonstrate good teamwork with co-workers/peers
• Be flexible when on occasions asked to perform tasks outside of the overall remit

Job-Specific Skills

• Experience in the use of databases in both mass and targeted direct marketing campaigns
• Strong knowledge of MS Office Suite, including MS Word, Outlook, and Excel
• Excellent interpersonal skills and the ability to effectively communicate with and relate to all levels both within and outside the organisation
• Excellent negotiation and relationship-building skills
• Digital tools and Softwares
• Strong attention to detail
• Copywriting
• HTML proficient