Marketing Executive II 04N25

The Marketing Executive II position is a dynamic role tailored for a professional who is passionate about driving marketing initiatives and strategies to fuel business growth. This role is ideal for a candidate with a proven track record in market analysis, campaign management, and creative content development. The Marketing Executive II will collaborate closely with the sales and product development teams to ensure alignment and execution of marketing efforts that align with the company’s objectives. This position requires a strategic thinker with strong analytical skills, adept at managing digital marketing campaigns, and communicating effectively with stakeholders. As a Marketing Executive II, you will make significant contributions to growing brand visibility, enhancing customer engagement, and increasing market share. This role also offers opportunities for career development and progression within the company’s marketing division.

Responsibilities

• Develop and implement comprehensive marketing plans that align with organizational goals.
• Conduct detailed market research to identify emerging trends and opportunities for growth.
• Collaborate with cross-functional teams to launch marketing campaigns that resonate with target audiences.
• Oversee the creation of engaging content for digital platforms, including social media and blogs.
• Analyze campaign performance metrics to inform future marketing strategies and decisions.
• Manage and maintain company website to ensure content is up-to-date and SEO optimized.
• Organize and participate in marketing events to increase brand awareness and network within the industry.
• Prepare and present reports on marketing activities and performance to senior management.
• Work closely with the sales department to develop strategies that boost sales conversion rates.
• Maintain budgetary oversight for marketing programs and initiatives, ensuring cost-effectiveness.
• Identify and engage with potential strategic partners to expand market reach and influence.
• Stay updated on industry developments and assess their implications for the company’s marketing strategy.

Requirements

• Bachelor’s degree in Marketing, Business Administration, or a related field is required.
• A minimum of three years of experience in a marketing-related role is essential.
• Proven ability to manage multiple projects simultaneously with excellent organizational skills.
• Strong analytical skills with experience analyzing and interpreting data and metrics.
• In-depth understanding of current digital marketing tools and strategies.
• Excellent communication and interpersonal skills, with a creative and innovative mindset.
• Proficiency in marketing software and tools, such as CRM systems and analytics platforms.
• Demonstrated ability to work collaboratively in a team environment.
• Strong project management skills with a proactive approach to problem-solving.
• Experience in managing budgets and negotiating contracts with third parties.