Marketing Executive (225-911)

A Marketing Executive plays a crucial role in the development and execution of marketing strategies to promote a company's products or services. This involves conducting market research to identify opportunities and working closely with different creative teams to implement marketing campaigns. The Marketing Executive must be adept at understanding consumer behavior and leveraging this knowledge to enhance brand visibility. Strong communication and analytical skills are imperative for success in this role, as well as the ability to collaborate with different departments to ensure alignment of marketing efforts with overall company objectives. The ideal candidate will possess both creativity and business acumen, enabling them to develop strategies that drive growth and profitability.

Responsibilities

• Develop and implement comprehensive marketing strategies to meet company objectives.
• Conduct market research to identify trends, competitors, and target audience preferences.
• Collaborate with design and content teams to produce high-quality promotional materials.
• Plan and execute promotional events and advertising campaigns effectively.
• Analyze marketing data and metrics to evaluate campaign performance and ROI.
• Manage and optimize digital marketing channels, including social media and email marketing.
• Build and maintain relationships with media and advertising partners for effective collaboration.
• Oversee the creation of engaging and consistent messaging across all marketing channels.
• Coordinate with sales teams to develop lead generation strategies that enhance sales efforts.
• Stay updated on industry trends to ensure the company's marketing activities remain competitive.
• Prepare regular reports and presentations on marketing activities and outcomes for management.
• Assist in budget management and allocation for marketing activities and campaigns.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field is required.
• Proven experience in marketing, preferably as a marketing executive or similar role.
• Strong understanding of current marketing concepts, trends, and best practices.
• Excellent written and verbal communication skills essential for success.
• Proficiency in marketing software and tools, including analytics and email platforms.
• Ability to manage multiple projects simultaneously and meet deadlines consistently.
• Creative problem-solving skills and ability to innovate in marketing strategies.