Marketing Executive 11J25

The Marketing Executive is a pivotal role within our organization, responsible for planning, developing, and executing comprehensive marketing strategies to boost the company's presence and market share. As a Marketing Executive, you will work closely with various departments to ensure that all marketing activities align with the overall business objectives. Your role will involve managing campaigns across different channels, analyzing market trends, and optimizing marketing efforts to achieve maximum effectiveness. The ideal candidate will be creative, detail-oriented, and has a strong understanding of digital marketing tools and techniques. You will play an essential part in driving the brand's growth by engaging with the target audience and delivering compelling marketing messages that resonate with them.

Responsibilities

• Develop and execute effective marketing strategies tailored to target audiences.
• Coordinate with the sales and product teams to ensure marketing alignment.
• Manage advertising campaigns across digital, print, and broadcast platforms.
• Conduct market research to identify new opportunities and consumer preferences.
• Analyze campaign performance and optimize strategies for better results.
• Prepare budgets and allocate funds effectively to various marketing initiatives.
• Create engaging content for social media, blogs, and other marketing channels.
• Maintain relationships with media and third-party vendors to ensure high-quality outputs.
• Monitor competitor activities and emerging industry trends for strategic insights.
• Organize and attend promotional events to enhance brand visibility and reach.
• Report on marketing KPIs using analytical tools and present insights to management.
• Collaborate on product development projects to support marketing objectives.

Requirements

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• Proven experience of at least two years in a marketing role.
• Strong understanding of digital marketing and social media platforms.
• Excellent communication skills, both verbal and written for effective messaging.
• Ability to multitask and manage multiple projects in a fast-paced environment.
• Analytical mindset with proficiency in data analysis and reporting tools.
• Creative thinker with a passion for innovation and brand growth.