Job Description

  • Pioneering the Marketing Efforts
  • Reporting to CEO

About Our Client

Our client is an industrial clean-energy company that specializes in producing zero-carbon steam for heavy industries - especially in sectors that use a lot of thermal energy (steam) like aluminum, mining, minerals, chemicals, and oil & gas.

Job Description

Brand & Narrative Leadership

  • Own and refine the brand identity, messaging, and positioning across all markets.
  • Translate technical solutions into compelling narratives tailored for industrial customers, policymakers, and investors.
  • Ensure brand consistency across all materials, digital assets, and communications.

Marketing Communications & Content

  • Lead the development of high-quality content: press releases, white papers, case studies, videos, investor materials, and thought-leadership pieces.
  • Manage media relations and coordinate with PR agencies where needed.
  • Craft messaging for major announcements, partnerships, milestones, and fundraising rounds.

Digital Presence & Web Strategy

  • Oversee the design, management, and evolution of the website.
  • Develop digital campaigns to reach industrial buyers, partners, and investors.
  • Optimize SEO, analytics, and inbound lead generation.

Social Media & Public Engagement

  • Build and execute a social strategy that amplifies the companys leadership in solar thermal and industrial decarbonization.
  • Manage corporate social channels (LinkedIn as primary; X/YouTube optional).
  • Develop multimedia content to increase visibility and engagement.

Industry Events & Conferences

  • Lead participation in major industry events (e.g., Future Minerals Forum, ADIPEC, COP, industry summits in Saudi Arabia, Europe, and the U.S.).
  • Organize customer workshops, investor events, and speaking engagements for executives.
  • Own the full events calendar, planning, and execution.

Vertical-Specific Marketing

  • Develop targeted campaigns and materials for priority sectors:
    • Aluminum/alumina
    • Mining
    • Oil & gas (including steam and EOR)
    • Building materials
  • Build segmented messaging aligned with buyer needs, technical attributes, and regional context.
Investor & Stakeholder Communications

  • Support strategic communications for GCC sovereign wealth funds, European investors, and U.S. partners.
  • Prepare materials for investor roadshows, term sheets, and ecosystem engagement.

Cross-Functional Leadership

  • Work closely with Sales, Technology, and Executive teams to ensure alignment of messaging and market strategy.
  • Oversee external agencies, contractors, and creative partners.

The Successful Applicant

Must-Have

  • 10+ years of marketing experience, ideally in energy, industrials, renewables, or infrastructure.
  • Demonstrated success in B2B marketing with complex technical products.
  • Strong writing and storytelling ability, able to turn engineering into compelling narrative.
  • Experience managing digital platforms, websites, and analytics tools.
  • Track record of event leadership and end-to-end project management.
  • Global mindset and comfort engaging with clients and investors across the Middle East, Europe, and the U.S.

Nice-to-Have

  • Experience in the GCC energy ecosystem.
  • Familiarity with industrial decarbonization, solar thermal, or process industries.
  • PR and media-relations background.
  • Graphic design, video production, or creative direction exposure.

Whats on Offer

  • Opportunity to shape the brand of a company solving one of the largest decarbonization challenges on the planet.
  • A highly collaborative and mission-driven culture.
  • Exposure to decision-makers across global industrials, investors, and governments.
  • Competitive compensation package.

Contact: Antoine Ratajczak

Quote job ref: JN-122025-6898211


Job Details

Role Level: Director Work Type: Full-Time
Country: United Arab Emirates City: Dubai
Company Website: https://redirect.michaelpage.com/mp-home Job Function: Sales
Company Industry/
Sector:
Marketing Services

What We Offer


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