Marketing Content Specialist

We are looking for a creative and strategic Marketing Content Specialist to develop and execute compelling content that enhances brand awareness and drives engagement. The ideal candidate will have a strong grasp of content marketing strategies, excellent writing skills, and experience in digital marketing channels.

Responsibilities:

• Develop and execute a content strategy that aligns with the company’s marketing goals.
• Create high-quality content, including blog posts, website copy, social media posts, email campaigns, and marketing collateral.
• Collaborate with the design and marketing teams to ensure brand consistency across all content.
• Optimize content for SEO to improve search rankings and increase organic traffic.
• Manage social media content, including scheduling posts, monitoring engagement, and responding to audience interactions.
• Conduct market research and analyze content performance metrics to refine strategies.
• Stay up to date with industry trends, emerging content formats, and best practices in digital marketing.
• Assist in developing video scripts, infographics, and other multimedia content to enhance brand storytelling.
• Work with internal teams to create case studies, whitepapers, and press releases.

Requirements:

• Bachelor's degree in Marketing, Communications, Journalism, or a related field.
• Proven experience in content marketing, copywriting, or digital marketing.
• Exceptional writing, editing, and proofreading skills with attention to detail.
• Knowledge of SEO best practices and experience with content optimization tools.
• Familiarity with content management systems (e.g., WordPress) and social media platforms.
• Strong analytical skills to measure content performance and adjust strategies accordingly.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.
• Experience with design tools like Canva, Adobe Creative Suite, or basic video editing is a plus.