Marketing Communications Specialist - B2B Industrial Energy
Talentmate
United Arab Emirates
1st November 2026
2611-2544-2673
Job Description
- Growing Company
- Marketing & Communications
Our client helps heavy industry decarbonize by replacing fuel-based steam with solar thermal heat. This reduces energy costs and improves long-term energy security. Their proven technology is already operating some of the world's largest solar steam projects across sun-belt regions in oil and gas, metals, and mining.
Job Description
Content Creation & Writing
- Research, write, and edit high-quality B2B content across all channels (social posts, newsletters, executive communications, campaign copy, and marketing materials)
- Produce content that meets the standard of leading B2B brands ( clear, authoritative, and insight-driven, not promotional)
- Translate complex industrial and energy topics into sharp, accessible content for senior business audiences including CFOs, CEOs, and policy makers decision-makers
- Monitor industry trends, activity, and market developments to identify timely content opportunities
- Maintain a consistently high editorial standard across everything published under the company name.
- Own and manage the social media content calendar across LinkedIn, X, and YouTube
- Write, schedule, publish, and monitor content aligned with the brand, messaging, and business priorities
- Track social interactions, audience engagement, and platform analytics (identifying what performs and why)
- Provide regular performance reports with clear insights and recommendations
- Stay close to market trends and best-in-class B2B content to continuously raise the bar on what the company publishes
- Own and execute the CEO's LinkedIn thought leadership program end-to-end - content calendar, drafting, editing, publishing, and performance tracking
- Develop and maintain a compelling, authoritative executive voice that reflects the positioning as the world's leading industrial heat platform
- Identify timely angles from industry news, policy developments, and market events for executive commentary
- Support broader executive communications and key company announcements
- Work closely with external creative agencies, designers, and video producers to brief, review, and deliver marketing assets
- Write and own creative briefs for social media visuals, short-form videos, charts, and campaign assets
- Ensure all agency output meets brand standards, messaging hierarchy, and editorial quality before publication
- Manage feedback cycles and timelines to keep content production on track
- Write, build, and manage newsletters for customers, partners, and investors through HubSpot
- Maintain audience segmentation and mailing lists
- Monitor engagement metrics and continuously improve content performance based on data
- Track and report on performance across social media, content, and newsletters
- Monitor key metrics including reach, engagement, audience growth, and content effectiveness
- Provide regular, actionable reporting to the Head of Marketing
- Use data to inform content decisions and improve performance over time
- 3-5 years of experience in B2B marketing and content marketing, ideally within the industrial sector
- Exceptional written and verbal English skills
- Proven experience managing social media channels, content calendars, thought leadership programs
- Strong understanding of email marketing, audience segmentation, and campaign performance tracking
- Strong analytical, organizational, and project management skills
- Excellent attention to detail and editorial quality
- Exposure to account-based marketing (ABM) and enterprise sales environments is a plus
- Experience working with external agencies and creative partners
- High level of ownership and visibility across the organization
- Dynamic and collaborative environment with close interaction across teams
- Hands-on culture with short decision-making paths
- Opportunity to work closely with senior leadership and contribute to strategic initiatives
- International exposure across global markets and customer segments
- Flexible working arrangements supporting productivity and collaboration
- Professional growth through skill development and cross-functional learning
- Team-oriented culture focused on continuous improvement, innovation, and impact
Quote job ref: JN-102026-7131723
Job Details
| Role Level: | Not Applicable | Work Type: | Full-Time |
|---|---|---|---|
| Country: | United Arab Emirates | City: | Dubai |
| Company Website: | https://redirect.michaelpage.com/mp-home | Job Function: | Marketing |
| Company Industry/ Sector: |
Other | ||
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