Marketing & Communication Executive 30N25

The Marketing & Communication Executive is a pivotal role within any organization, responsible for developing, implementing, and executing strategic marketing plans and communication strategies. This professional plays a crucial role in promoting brand awareness, ensuring coherent messaging, and reaching out to potential and existing customers through various channels. The executive should be adept at digital marketing, public relations, branding, and content creation. They are expected to bring creativity, organizational skills, and analytical thinking to the role, helping the company to effectively convey its value propositions and communicate its products or services to a wider audience. With a strong grasp of current marketing trends and the ability to anticipate future developments, the executive will be crucial in the organization’s efforts in driving growth and maintaining a competitive edge.

Responsibilities

• Develop, implement, and monitor comprehensive marketing plans across multiple channels.
• Create and manage content that effectively communicates the brand’s message.
• Conduct market research to identify trends, customer preferences, and competitive intelligence.
• Coordinate with cross-functional teams to ensure brand consistency and campaign effectiveness.
• Manage and optimize digital marketing campaigns including SEO, SEM, and social media.
• Oversee the creation and distribution of promotional materials and communications.
• Plan and execute events and partnerships to enhance brand visibility and reputation.
• Develop and maintain relationships with key media outlets and industry influencers.
• Analyze campaign performance metrics to inform future marketing strategies.
• Prepare and present detailed reports on marketing activities and outcomes.
• Manage budgets for marketing activities and ensure cost-effective strategies.
• Stay up-to-date with the latest marketing technologies and industry trends.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• Proven experience in marketing or communications roles, preferably in a related industry.
• Strong understanding of digital marketing tools and analytics platforms.
• Excellent written and verbal communication skills and attention to detail.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.
• Creative thinker with problem-solving skills and an innovative mindset.
• Strong interpersonal skills and the ability to work collaboratively in a team environment.