Marketing Associate PR

Marketing Associate (PR)

Marketing Associate (PR)

Department: Marketing

Location: Dubai, UAE

Reports To: Group Marketing & PR Manager

Job Overview

Furless Group is seeking a creative, proactive, and detail-oriented Marketing Associate (PR) to support the marketing and public relations activities of our three brands: Furless Permanent, Furless Beauty Institute, and The Trading Corner.

This is a hands-on, execution-focused role for someone who enjoys content creation, brand communications, public relations, and building meaningful relationships with influencers, media, and business partners.

The Marketing Associate (PR) will support brand awareness, PR initiatives, social media activities, marketing campaigns, and partnership development while working closely with the Marketing, Operations, Contact Center, and Sales teams.

The ideal candidate is organized, creative, resourceful, and comfortable working in a fast-paced environment. Fluency in Arabic and English is required to support our operations across the UAE and GCC.

Key Responsibilities

• Public Relations & Media Coordination
• Support the planning and execution of PR initiatives across all three brands.
• Build and maintain relationships with media outlets, journalists, influencers, and industry partners.
• Draft and coordinate press releases, media announcements, and company updates.
• Identify opportunities for media coverage, interviews, features, and brand exposure.
• Assist in preparing media kits, press materials, and company presentations.
• Monitor media coverage, brand mentions, and PR activities.
• Social Media & Content Execution
• Support the day-to-day management of social media channels across multiple brands.
• Create and coordinate engaging content, including graphics, captions, reels, and short-form videos.
• Ensure content aligns with each brand's guidelines, tone of voice, and marketing objectives.
• Coordinate content creation, branch visits, and photoshoots when required.
• Monitor engagement and suggest improvements based on performance.
• Stay updated on social media trends and identify opportunities to increase brand visibility.
• Digital Marketing & Campaign Execution
• Assist in planning and executing marketing campaigns across social media, email, and website channels.
• Coordinate marketing materials, promotional content, and creative assets.
• Support the promotion of services, training courses, workshops, and professional beauty products across the group.
• Assist with website content updates, landing pages, and promotional campaigns.
• Track campaign performance and prepare basic reports.
• Coordinate with internal teams to ensure campaigns are delivered on time.
• Organic Lead Generation & Brand Growth
• Support organic lead generation initiatives across social media, websites, partnerships, and community channels.
• Identify opportunities to increase inquiries, bookings, course enrollments, and product interest.
• Work closely with Operations, Contact Center, Admissions, and Sales teams to understand lead quality.
• Support educational content and brand awareness initiatives that attract potential clients and customers.
• Monitor organic engagement and lead generation performance.
• Recommend new ideas to improve brand reach and audience engagement.
• Influencer Marketing & Partnerships
• Research and identify relevant influencers, content creators, and potential brand partners.
• Coordinate influencer outreach, collaborations, and promotional activities.
• Maintain influencer and partnership databases.
• Follow up on collaboration agreements, content requirements, and campaign deliverables.
• Identify partnership opportunities with beauty clinics, salons, educational institutions, and industry professionals.
• Track collaboration results and prepare updates for the Marketing team.
• Events & Community Engagement
• Support the planning and execution of promotional events, product launches, workshops, exhibitions, and brand activations.
• Coordinate event logistics, invitations, promotional materials, and external suppliers.
• Assist with media and influencer invitations for company events.
• Support marketing activities for new branch openings, training programs, and product launches.
• Capture event content and assist in preparing post-event reports.
• Identify community engagement opportunities to strengthen brand awareness.
• Brand Communications & Cross-Functional Coordination
• Work closely with Marketing, Operations, Contact Center, Admissions, and Sales teams to support business objectives.
• Ensure consistent brand messaging across marketing and communication channels.
• Support Furless Permanent in promoting electrolysis treatments and client engagement initiatives.
• Support Furless Beauty Institute in promoting courses, workshops, and student enrollment activities.
• Support The Trading Corner in promoting professional beauty equipment, products, and industry partnerships.
• Assist in preparing newsletters, internal announcements, and external communications.
• Coordinate with relevant departments to ensure marketing activities align with operational requirements.
• Analytics, Reporting & Performance Tracking
• Monitor basic marketing KPIs, including engagement, reach, leads, and campaign performance.
• Track PR coverage, influencer activities, and partnership results.
• Maintain marketing reports, campaign trackers, and content calendars.
• Assist in gathering and analyzing data from social media and marketing platforms.
• Identify opportunities for improvement based on campaign performance.
• Marketing Administration & Brand Standards
• Maintain organized records of marketing materials, PR contacts, and campaign activities.
• Coordinate approvals and ensure marketing content follows brand guidelines.
• Support administrative tasks related to marketing campaigns, events, and partnerships.
• Assist in coordinating with external agencies, suppliers, and service providers.
• Stay informed about marketing, PR, and beauty industry trends.
• Proactively suggest creative ideas and initiatives that support business growth.
  
  

• 2–3 years of experience in marketing, public relations, communications, or digital marketing, preferably in the GCC.
• Fluent in Arabic and English (written and spoken).
• Bachelor's degree in Marketing, Public Relations, Communications, Business Administration, or a related field.
• Previous experience in the beauty, aesthetics, wellness, healthcare, education, or retail industry is preferred.
• Experience in PR coordination, influencer marketing, media relations, or brand partnerships.
• Good understanding of social media platforms, content creation, and digital marketing.
• Proficiency in Canva and familiarity with social media scheduling tools.
• Experience using Microsoft Office and basic marketing analytics tools.
• Previous experience coordinating campaigns, events, or promotional activities is an advantage.
  
  

• Strong communication and interpersonal skills.
• Creative thinking and attention to detail.
• Good organizational and time-management skills.
• Ability to manage multiple tasks and priorities.
• Strong relationship-building and networking skills.
• Comfortable working in a fast-paced, execution-focused environment.
• Ability to work independently and collaboratively across different departments.
• Proactive, resourceful, and solution-oriented.
• Willingness to learn and adapt to new marketing tools and trends.
  
  

• Consistent and high-quality marketing and PR support across all three brands.
• Increased brand awareness, social media engagement, and positive media exposure.
• Successful coordination of influencer collaborations and PR initiatives.
• Marketing campaigns and promotional activities delivered on time.
• Growth in organic inquiries, leads, and partnership opportunities.
• Strong collaboration between Marketing, Operations, Contact Center, Admissions, and Sales teams.
• Accurate tracking and reporting of marketing and PR activities.
  
  

• Work across three growing brands in beauty, education, and professional equipment distribution.
• Be part of a dynamic and ambitious team shaping the future of the industry.
• Gain hands-on experience in PR, influencer marketing, digital campaigns, and brand development.
• Collaborate with different departments and gain exposure to international markets.
• Opportunity to develop your marketing and PR skills and grow into a more senior role over time.
  
  

• Strong organizational and project management skills.
• Ability to manage multiple priorities simultaneously.
• Analytical mindset with attention to detail.
• Comfortable working in a fast-paced, execution-focused environment.
• Strong communication and collaboration skills.
• Proactive, solution-oriented, and accountable.
  
  

• Consistent and high-quality marketing execution across platforms.
• Increase in organic leads and improved lead quality.
• Campaigns delivered on time with clear reporting.
• Strong collaboration between Marketing, Sales, and Operations.
• Improved client journey and conversion outcomes.
  
  

• Work across three fast-growing brands in beauty, education, and distribution.
• Be part of a dynamic and ambitious team shaping the future of the industry.
• Real exposure to multi-channel marketing and high-impact campaigns.
• Opportunity to grow into a more senior marketing role over time.