Marketing Associate (225-929)

A Marketing Associate plays a crucial role in advancing a company's marketing initiatives and supporting the broader marketing team. This position involves engaging with a variety of marketing tasks aimed at promoting the company’s brand, products, or services. Marketing Associates contribute to the development and execution of marketing strategies, campaigns, and other promotional efforts. They are responsible for assisting in the analysis of market trends, monitoring competitor strategies, managing certain aspects of social media, and conducting research to support marketing projects. This position requires a detail-oriented individual who is versatile and eager to learn while providing innovative ideas to enhance the company’s presence in the marketplace.

Responsibilities

• Assist in planning and executing both online and offline marketing campaigns.
• Coordinate with the marketing team to ensure cohesive brand messaging across platforms.
• Develop content for various marketing channels including social media, email, and blogs.
• Conduct market research to identify trends and evaluate competition activities.
• Monitor and report on campaign performance metrics and suggest optimizations.
• Support the creation and maintenance of promotional materials and resources.
• Engage with customers and respond to inquiries via social media platforms.
• Assist in organizing and executing company events and workshops.
• Collaborate with vendors and partners to enhance marketing efforts and brand visibility.
• Maintain and update the marketing database, ensuring the accuracy and integrity of data.
• Stay updated on the latest marketing trends and best practices in the industry.
• Assist in managing budgets and track expenditures related to marketing activities.

Requirements

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• Proven work experience as a Marketing Associate or similar position.
• Strong understanding of marketing principles and digital marketing techniques.
• Proficiency in using marketing software and tools such as CRM and analytics platforms.
• Excellent communication skills, both verbal and written, with an eye for detail.
• Ability to work cooperatively in a team environment and handle multiple projects.
• Strong analytical skills with the ability to interpret data and make informed decisions.
• Familiarity with social media channels and content marketing strategies.
• Creativity and problem-solving skills with a proactive approach to tasks.