Marketing and PR executive

Marketing & PR Executive

Reports to: Group Marketing & PR Manager

Location: Dubai / Hybrid

About The Role

The Furless Group is seeking a high-performing, detail-oriented Marketing & PR Executive to support the growth of our brands: Furless Permanent, Furless Beauty Institute, and The Trading Corner.

This is a hands-on, execution-focused role for a marketing professional who is both creative and analytical, capable of translating campaigns, content, and partnerships into measurable business results.

The Marketing & PR Executive plays a key role in campaign execution, organic lead generation, client journey optimization, and cross-functional coordination with Operations, Contact Center, and Sales teams to improve lead quality and conversion. This role requires someone who is organised, proactive, tech-savvy, and comfortable working in a fast-paced, performance-driven environment. Fluency in Arabic and English is required due to our operations across the UAE and GCC.

Marketing & PR Executive – Key Responsibilities

• Social Media & Content Creation
• Assist in managing social media channels for multiple brands, including scheduling posts and keeping stories active.
• Create graphics and branded marketing assets to support content production in Canva, including photos and video editing.
• Work with translators to ensure captions are accurate and aligned with brand tone.
• Coordinate on-ground story coverage at branches and capture content on shoot days as well as on an ad-hoc basis.
• Digital Marketing & Campaign Support
• Assist in preparing content briefs for campaigns and updating content across website, email, social media channels and other assets.
• Support paid ads with creative assets and track campaign performance.
• Take ownership of SEO tasks relating to all websites
• Influencer & Partnership Support
• Maintain influencer and partnership databases.
• Support outreach, coordination, and management of all influencer & partnership relationships
• Track deliverables and help ensure influencer campaigns convert leads effectively.
• PR & Events
• Support PR initiatives, community outreach, and event preparation.
• Assist with media kits, event materials, and coverage at relevant events.
• Lead & CRM Support
• Input and update leads from all channels into the CRM.
• Assist with newsletters and campaign communications.
• Help track and report campaign results.
• Administration & Brand Standards
• Keep campaign calendars up to date and monitor deadlines.
• Ensure all creative output and collaborations adhere to brand guidelines.
• Stay aware of social media trends and suggest content ideas to keep channels fresh.
• Review internal and external branding assets, and keep standards consistent across all assets (internal and external)
  
  

Qualifications

• 3+ years’ GCC experience in marketing, PR, or social media (beauty/aesthetics/wellness preferred).
• Fluent in Arabic & English.
• Degree in Marketing/Communications or equivalent.
• Proven record in delivering KPIs (leads, engagement, conversions).
• Skilled in Canva; familiar with Hootsuite, HubSpot, Later or similar.
• Strong grasp of social media trends and content creation.
• Creative design and video/photo editing skills.
• Excellent communication, organisation, and multitasking.
• Proactive, collaborative, independent and adaptable in a fast-paced environment.
• Email marketing, copywriting, campaign creation and SEO
• Plus: Experience in business development.
  
  

APPLY NOW

If you believe you’re the ideal candidate for this role, we’d love to hear from you! Please send your CV and a short cover letter with the subject line ‘Marketing & PR Executive Application’ to careers@furlesspermanent.com

Please note: At Furless Permanent, every application is reviewed with genuine care. Should your experience and passion align with our current needs, we will be in touch to guide you through the next steps of our recruitment journey. While response times may vary due to the volume of applications, please know that your interest in joining Furless is truly valued. Thank you.

About The Furless Group

Furless Permanent

Furless Permanent is the largest electrolysis center in the world and a fast-growing company in the UAE & KSA. We specialise in permanent hair removal and help 3,000+ clients remove unwanted hair permanently each month. We have 3 branches in Dubai, 2 branches in Abu Dhabi and 1 branch in Riyadh.

Furless Beauty Institute

Furless Beauty Institute is the leading DHA & KHDA approved beauty school in the UAE, offering Beauty Therapy courses,. Beauty & Spa Management courses & professional development workshops in Al Quoz, Dubai.

The Trading Corner

The Trading Corner (TTC) is a specialist beauty distributor for all things hair removal

in the Middle East and Africa. We combine the best-in-class equipment and tools

with training from leading specialist industry experts.

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