Marketing And Communications Executive

Taaleem is committed to safeguarding and promoting the welfare of children. We hold ourselves to a high standard of effective practices in relation to child protection and we are committed to safeguarding and promoting the welfare of children. We expect all staff to share this commitment.

All successful applicants must be willing to undergo enhanced child protection screening appropriate to the post, including various background checks including, receipt of high-quality references, proof of relevant qualifications, identification and police checks, including overseas checks. No member of staff will be able to start until these checks are complete and this process takes, on average, a month.

Harrow International School Dubai, part of the prestigious Harrow family and Taaleem, is seeking to hire a creative and results-driven Marketing and Communications Executive for their founding year of operation.

Harrow International School Dubai

In 2024, Harrow School UK entered into a landmark agreement with Taaleem, enabling the establishment of two new Harrow International Schools in the United Arab Emirates. This exciting partnership combines Harrow’s 450- year legacy of exceptional pedagogy with Taaleem’s unwavering commitment to delivering the highest standards of education. The Harrow Schools in the UAE will offer a world-class education, rooted in the Harrow values of courage, honour, humility, and fellowship, with a strong focus on preparing pupils for entry to world class universities.

The Harrow Schools in the UAE will offer an ambitious curriculum, exceptional teaching, child-centred pastoral care, and opportunities for leadership and community service. The schools will each accommodate 1800 pupils.

The Role

As the Marketing and Communications Executive, you will be the driving force behind Harrows brand presence and enrollment growth. This role offers a unique opportunity to showcase the distinctive Harrow educational experience to our community and prospective families.

Key Accountabilities:

• Overall responsibility for the delivery of marketing and communications activities, that reflects the values and standards of a Harrow education: academic excellence, character development, and global citizenship.
• Management of the schools social media channels and internal and external communication.
• The mission to promote, showcase and market the school to both external and internal stakeholders – primarily parents, prospective parents, press and social media outlets.
• The task to develop stronger loyalty and advocacy for the school and the wider Taaleem group through a range of marketing, communication and social media tactics to ensure the school meets its recruitment, reputation and retention targets.
• The responsibility to execute Harrow International Schools Marketing strategy and working closely alongside the Taaleem Central Office Marketing team.

Key Responsibilities

• Strategic Marketing Leadership
• Digital Marketing and Brand Management
• Content Creation and Communication
• Admissions and Event Support (Reorganized section)

The Person Specification:

Required

• Bachelors degree in Marketing, Communications, or related field
• Minimum 2-3 years of experience in marketing or communications roles
• Demonstrated expertise in digital marketing, content creation, and social media management
• Strong portfolio showing successful marketing campaigns
• Excellent written and verbal communication skills in English
• Proficiency with marketing technology platforms and analytics tools

Desired but not essential

• Experience in education marketing, particularly in premium international or boarding schools
• Understanding of the UAE/GCC education landscape
• Knowledge of Harrows heritage and educational philosophy
• Familiarity with marketing automation tools and CRM systems

Key Competencies

• Creative Excellence: Ability to develop innovative, visually compelling campaigns
• Strategic Thinking: Capacity to align marketing initiatives with organizational goals
• Digital Fluency: Comprehensive understanding of digital marketing channels and analytics
• Relationship Building: Strong interpersonal skills with ability to engage diverse stakeholders
• Cultural Sensitivity: Demonstrated success working in multicultural environments
• Adaptability: Flexibility to manage multiple priorities in a dynamic setting
• Results Orientation: Proven track record of driving measurable outcomes

Harrow Values

All staff are expected to conduct themselves in line with the School’s values which are: Courage, Honour, Humility and Fellowship. While the School’s values set out what matters most to us, the behaviours below are intended as a shared set of expectations to refer to, and standards to aspire to, in our dealings with others. They are the practical application of our values.

COURAGE

• We remain optimistic and purposeful in a disrupted world.
• We take responsibility for our decisions, even the hard ones.
• We always challenge poor behaviour in ourselves and others.
• We are open to new ideas, and seek fresh challenges.

HONOUR

• We keep our promises.
• We act with integrity – doing the right thing, even when it is difficult or when no one is watching.
• We respect and value our traditions whilst setting them in the context of today.

HUMILITY

• We work hard to serve others within the School and across our wider communities where possible putting their interests before our own.
• We respect each other and value our differences, knowing that we are more effective and more resilient working together.
• We are kind and inclusive; we value the contribution that each of us makes.
• We give and seek honest and appropriate feedback, reflect on our failures and learn from them.
• We support each other through challenges and whatever the outcome, we celebrate those that took part. We role model the behaviours that we would like to see in others; we ask only of others what we would be prepared to do ourselves.

FELLOWSHIP

• We respect each other and value our differences, knowing that we are more effective and more resilient working together.
• We are kind and inclusive; we value the contribution that each of us makes.
• We role model the behaviours that we would like to see in others; we ask only of others what we would be prepared to do ourselves.

Application Process

Applications must include an up-to-date CV and a covering letter outlining their suitability against the job description.

Candidates who best meet the requirements outlined in the job description and person specification will be shortlisted. Shortlisted applicants will be contacted by our recruitment team regarding the next steps in the selection process.

It is an offence to apply for the role if you are barred from engaging in regulated activity relevant to children.

Equality, diversity and inclusion are values that are important to us at Taaleem. We believe in diversity of thought and actively welcome everyone regardless of their background to bring their valuable and relevant skills to our community.