Marketing And Communication Executive - Bilingual Arabic-English

Taaleem is committed to safeguarding and promoting the welfare of children. At Taaleem, we hold ourselves to a high standard of effective practices in relation to child protection and we are committed to safeguarding and promoting the welfare of children. We expect all staff to share this commitment. Successful applicants will be subject to various background checks including, receipt of high quality references, proof of relevant qualifications, identification and police checks, including overseas checks.

Are you a creative, digitally savvy marketer ready to make a meaningful impact in education? Dubai Schools Nad Al Sheba is seeking a bilingual Marketing & Communications Executive to join their distinguished school.

In this role, you will champion the school’s brand, drive enrolment growth, and elevate the parent experience through strategic marketing, compelling storytelling, and strong digital execution.

What You Will Do

• The School Marketing Executive is responsible for planning, implementing, and monitoring marketing activities to promote the school's brand, increase student enrollment, and support overall growth.
• Overall responsibility for the delivery of marketing and communications activities, with a focus on acquiring new parents and delivering positive experience to existing parents
• Management of the school social media channels and internal and external communication
• Promote, showcase and market the school to both external and internal stakeholders – primarily parents, prospective parents, press and social media outlets
• Through a range of marketing, communication and social media tactics develop stronger loyalty and advocacy for the school and the wider Taaleem group to ensure the school meets its recruitment, reputation and retention targets
• Execute Central Office Taaleem Marketing strategy and support the creation of a school specific Marketing strategy, working closely alongside CO Marketing team.

Who Are We Looking For

Education: Bachelor’s Degree in Marketing or Communication preferred.

Experience:

• Experience in a marketing/communication role, with a minimum of two years in a customer focused role preferably in a service industry.
• Strong knowledge of digital marketing, SEO, social media platforms, and advertising principles.
• Experience in Marketing, Communication or customer engagement functions in Education, is preferred.

Competencies:

• Excellent written and verbal communication skills in Arabic and English
• Proficiency in content creation, copywriting, and editing
• Creative thinking and the ability to develop innovative marketing campaigns
• Interpersonal skills, able to operate in a multi-cultural environment
• Solid time management skills, the ability to multi-task and cope with peaks of demand.
• Computer literate, including all social media platforms

Attributes:

• Attentiveness, able to listen effectively and ask questions
• Resilient, able to work under pressure
• A team player, willing to support colleagues to deliver results
• Willingness to learn

Dubai Schools

The Dubai Schools Mission is to be a Beacon of Academic Excellence. Combining an inquisitive teaching approach and future-focused skillset delivery, we work hand-in-hand with the community to nurture students to become independent and empathetic learners. We offer an American education that will be guided by Arabic principles and Islamic values which will foster future-ready graduates, driven by pride and tolerance. The main objective of the Dubai Schools Al Barsha, Al Khawaneej & Nad Al Sheba Projects is to create a mutually beneficial partnership between the government and the private sector that ensures Dubai’s aspiration to have 100% of Emirati Students enrolled in 'Good+' rated schools by 2026. His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai and Chairman of the Executive Council has launched “Dubai Schools” to support the education systemin Dubai, through introducing a new model of schools with international education standards, focused on Arabic literacy, science and technology, UAE culture and Islamic studies. Dubai Schools aim to provide high-quality accessible education for students in Dubai. We do this by adopting principles of excellence in education through internationally recognized curricula delivered by reputable private sector operators. This unique partnership between the government and private sector is represented by Taaleem during the first phase. It optimizes the exchange of knowledge, expertise, and goals to achieve the Dubai Government agenda which aims at ensuring that every student has access to high-quality education and, therefore, becomes a fulfilled and supported individual equipped with the right skills for the knowledge-based and competitive economy of the future.

If you are passionate about marketing and want to make a real impact in the education sector, we would love to hear from you. Apply now via our careers page.