Job Description

Job Purpose

  • NeoBiz is redefining SME banking — and we show up where our customers do. As Manager – Marketing Events, you’ll be the go-to lead for planning, executing, and scaling all event-led activations across NeoBiz. From high-impact industry forums and partner showcases to referral channel meetups and freezone roadshows, you’ll own the full event lifecycle — strategy, logistics, branding, and post-event amplification.
  • This role is perfect for someone who thrives in fast-paced environments, knows how to turn a room into a brand experience, and can juggle multiple stakeholders while keeping the energy high and the execution flawless

Key Result Areas

Event Strategy & Planning

  • Build and manage the annual events calendar across NeoBiz business banking.
  • Align event formats to business goals — acquisition, engagement, brand visibility, or partner enablement.
  • Represent NeoBiz at key fintech, SME, and banking industry events.
  • Coordinate sponsorships, speaking slots, booth setups, and delegate experiences.
  • Plan and execute co-branded events with strategic partners, license authorities, marketplaces, and referral channels.

Partner & Referral Channel Events

  • Drive engagement through curated experiences — workshops, mixers, webinars, and demo days.

Internal & Ecosystem Activations

  • Lead NeoBiz-led events including product launches, customer roundtables, and internal showcases.
  • Collaborate with sales, product, and acquisition teams to ensure event alignment and impact.
  • Own logistics, vendor management, budgeting, branding, and on-ground coordination.
  • Ensure every event reflects NeoBiz’s brand voice and delivers a seamless experience.

Post-Event Amplification

  • Work with content and digital teams to repurpose event moments — social media, blogs, videos, and PR.

Track event KPIs: attendance, engagement, lead generation, and ROI.

Knowledge, Skills And Experience

  • 3 - 5 years of experience in event marketing, brand activations, or ecosystem engagement, preferably in fintech, banking, or startup environments.
  • Strong project management skills with hands-on experience in planning and executing partners, industry, and referral events.
  • Excellent stakeholder coordination, vendor management, and budgeting capabilities.
  • Creative mindset with a sharp eye for brand experience and audience engagement.
  • Familiarity with SME ecosystems, digital acquisition funnels, and co-branded event formats.


Job Details

Role Level: Mid-Level Work Type: Full-Time
Country: United Arab Emirates City: Dubai
Company Website: https://www.mashreqbank.com/uae/en/corporate/home Job Function: Sales
Company Industry/
Sector:
Banking

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