Manager - Internal Communications And Social Media META

At Lilly, we unite caring with discovery to make life better for people around the world. We are a global healthcare leader headquartered in Indianapolis, Indiana. Our employees around the world work to discover and bring life-changing medicines to those who need them, improve the understanding and management of disease, and give back to our communities through philanthropy and volunteerism. We give our best effort to our work, and we put people first. We’re looking for people who are determined to make life better for people around the world.

Location: META Hub (Dubai, UAE)

Reports to: Corporate Affairs Lead – META

Peers: Affiliate External Communications Managers, Affiliate Government Affairs Managers

Function: Corporate Affairs / Communications

Role Summary

The Digital Channels and Internal Communications Manager – META Hub is responsible for managing Lilly’s regional social media presence to strengthen and sustain the company’s image and its branding. The role is also responsible for impactful internal communication strategies across the region. and This role plays a key part in shaping Lilly’s culture narrative and ensuring consistent, values-driven messaging across internal and digital channels. Working closely with affiliate communications, government affairs, marketing and HR teams, the manager will help position Lilly as an employer of choice and a trusted voice and partner in the healthcare ecosystem.

Key Responsibilities

Internal Communications

• Develop and implement internal communication plans that support business priorities, leadership messaging, sustain Lilly’s business culture and effective employee engagement across the META region.
• Establish the right governance to ensure strong alignment of the internal communication strategy to the overall Comms Strategy and quick ability to adapt and adjust.
• Create and manage content for internal channels including newsletters, leadership messages, and town halls.
• Partner with HR, DEI, and functional teams to promote initiatives that enhance employee experience from onboarding to employee initiatives and reinforce Lilly’s culture.
• Support change management and leadership communications through strategic messaging and impactful storytelling.
• Act as a communications advisor to various internal stakeholders, providing guidance on tone, messaging, and channel strategy.
• Support crisis communication and reputation management efforts in coordination with global and affiliate teams.
• Work closely with cross-functional teams including HR, Marketing, Legal, and Compliance to ensure communication initiatives are aligned and compliant.
  
  
  

Digital Channels & Branding

• Launch and manage Lilly META’s social media accounts and corporate website accounts across the different affiliate geographies, ensuring alignment with global brand guidelines and local relevance while having a coordinated and cohesive regional approach.
• Develop and execute a regional content strategy aligned with local business objectives.
• Work closely with HR and external vendors to create and launch Employee Value Proposition (EVP) on selected social media channels.
• Create and curate engaging content that showcases Lilly’s people, culture, innovation, and impact across the META region and in specific geographies.
• Collaborate with affiliate teams and External Comms to amplify local stories and campaigns through regional social media channels.
• Manage social media workflow with external agencies and liaise with external vendors and for content creation, media planning and performance tracking.
• Develop the right KPIs and put in place monitoring and analysis systems for social media performance and trends to optimize engagement and reach.
• Work closely with Marketing teams to ensure cross functional alignment of strategy and content on the different social media platforms.
• Laise with all the concerned industry regulators to ensure clear understanding of and full compliance with all regulations.
  
  
  

Measurement & Continuous Improvement

• Track and analyze communication effectiveness across internal and social media channels.
• Use insights to refine strategies and improve content relevance and impact.
• Stay current with communication trends and best practices to drive innovation.
• Play a major role in accompanying Lilly in its internal transformation and external growth
  
  
  

Qualifications

Education

• Bachelor’s degree in communications, Public Relations, Journalism, or related field
• Advanced degree, substantial relevant experience or certification in digital communications or social media (preferred)
  
  
  

Experience

• Minimum 5 years in internal communications, social media management, corporate affairs or HR
• Experience in healthcare, pharmaceutical, or regulated industries (preferred)
• Proven ability to manage multi-channel communications, content creation and managing social media platforms
• Experience working in a global or matrixed organization
• Regional experience in META markets is a plus
  
  
  

Skills & Competencies

• Exceptional writing, storytelling, and editing skills
• Strategic thinking with a creative mindset
• Strong understanding of social media platforms and analytics across the META region
• Ability to manage multiple projects and internal and external stakeholders
• High emotional intelligence and cultural sensitivity
• Proficiency in Microsoft Office and digital content tools
• Vendor management and budget oversight experience.
  
  
  

Additional Requirements

• Based in Dubai with occasional travel across META region
• Fluent in English and Arabic; Turkish is a plus
• Must be legally authorized to work in the UAE
  
  
  

Lilly is dedicated to helping individuals with disabilities to actively engage in the workforce, ensuring equal opportunities when vying for positions. If you require accommodation to submit a resume for a position at Lilly, please complete the accommodation request form (https://careers.lilly.com/us/en/workplace-accommodation) for further assistance. Please note this is for individuals to request an accommodation as part of the application process and any other correspondence will not receive a response.

Lilly does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected status.

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