Job Description

How You Will Make An Impact (Key Responsibilities)

  • AI Tool Integration & Automation Enablement
  • Lead the adoption and optimization of AI platforms for content creation, imagery, video generation, and workflow automation.
  • Build and manage AI-driven solutions for scaling creative output, improving turnaround times, and enhancing content personalization.
  • Evaluate new AI tools, emerging technologies, and innovations relevant to visual creation and marketing productivity.
  • Train internal teams on AI usage, ensuring safe, brand‑ compliant, and consistent application.
  • Creative Media Production & Digital Content Leadership
  • Oversee the development of high-quality digital content including videos, motion graphics, animations, and campaign visuals.
  • Manage creative briefs, storyboards, production pipelines, edits, and post‑ production to deliver premium creative assets.
  • Ensure all visual outputs align with brand guidelines, seasonal aesthetic directions, and marketing goals.
  • Coordinate with designers, content creators, videographers, and agencies to deliver best‑ in‑ class creative work.
  • Content Governance, Quality Control & Innovation
  • Establish quality standards for AI‑ generated and manually produced creative content.
  • Review, refine, and approve visual assets to ensure accuracy, consistency, and visual excellence.
  • Maintain organized digital libraries, design systems, and AI prompt libraries for efficient creative workflows.
  • Identify opportunities for enhancing productivity through upgraded systems, templates, and automation.
  • Cross‑ Functional Collaboration & Marketing Support
  • Partner with Marketing, Social Media, CRM, PR, VM, and E‑ commerce teams to provide AI‑ enabled creative support.
  • Work with Technology and Data teams to ensure that AI tools are seamlessly integrated and secure.
  • Support leadership teams by developing high-impact visual concepts, pitch decks, creative prototypes, and innovation pilots.
  • Provide insights on content performance, process improvements, and AI‑ driven efficiencies.

Qualifications & Skills

  • Bachelor’s degree in Digital Media, Creative Arts, Marketing, Computer Science, Artificial Intelligence, or related field.
  • 7-10 years of experience in creative production, digital content creation, or AI‑enhanced marketing roles.
  • Proficiency in AI creative tools (Midjourney, Adobe Firefly, Runway, ChatGPT‑based tools, etc.) and creative software (Adobe Creative Cloud, Figma, motion graphics tools).
  • Strong understanding of premium brand aesthetics, visual storytelling, and design direction.
  • Experience managing creative workflows, multi‑format content, and end‑to‑end media production.
  • Strong project management, leadership, and stakeholder coordination skills.
  • Ability to translate marketing objectives into visually compelling, AI‑enabled creative concepts.
  • Highly organized, innovative, detail‑oriented, and comfortable working in a fast‑paced, multi‑brand environment.


Job Details

Role Level: Not Applicable Work Type: Full-Time
Country: United Arab Emirates City: Dubai
Company Website: https://www.apparelgroup.com Job Function: Sales
Company Industry/
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