Manager Commercialization Consumer Acquisition And Engagement East And West Arabia-R-248432

Our Purpose

Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we’re helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.

Title And Summary

Manager, Commercialization, Consumer Acquisition & Engagement, East and West Arabia

Overview

Mastercard’s Services organization is a key growth engine, delivering innovative solutions that help our customers thrive. By integrating proprietary data, cutting-edge technology, expert insights, and strategic expertise, Services plays a critical role in driving Mastercard’s differentiation and business growth.

The Consumer Acquisition & Engagement (CA&E) team focuses on products and solutions that address dynamic market needs. We are seeking a Regional Manager Commercialization based in Dubai, UAE to oversee sales enablement, go-to-market strategies and the commercialization of key CA&E services and platforms, including Marketing Services, Rewards, Offers, and Personalization.

This role acts as a vital conduit between Product and Services Business Leads/ Account Managers, crafting scalable sales strategies, business models, and segment narratives that drive customer value and Mastercard’s revenue growth. Reporting into the Regional CA&E Commercialization Lead, the Manager will ensure the enablement of our key stakeholders to deliver and accelerate CA&E revenue across the key focus areas of R&C and Segment Partnership.

Key Responsibilities

• Drive Growth: Lead the expansion of the CA&E business across Dubai by aligning sales strategies with customer and market needs.
• Tailored Product Narratives: Customize product messaging for diverse customer segments.
• Sales Support: Contribute to key client JVIs and RFPs across the Eastern Europe region of Mastercard EEMEA.
• Scalable GTM Strategies: Create 1:M strategies to expand the reach and relevance of existing products.
• Sales Plays: Partner with Product Management and Sales Teams to design and execute impactful sales disciplines.
• Innovative Constructs: Develop and execute creative go-to-market frameworks, including Cash Conversion, Pay-for-Performance (P4P), and Conversion Assurance models.
• Customer Engagement: Work closely with Sales to understand and embed customer needs into solutions, meeting directly with clients when necessary.
• Enablement Materials: Collaborate with Marketing to produce compelling sales tools and resources.
• Market Intelligence: Analyze and understand competing solutions and market trends to position Mastercard’s offerings effectively.
  
  
  

• Proven experience as a sales or client services leader with a demonstrated ability to drive growth.
• Strong business acumen and a track record of delivering innovative, customer-centric solutions.
• Extensive experience launching and scaling products in dynamic markets.
• Consultative mindset with the ability to craft compelling, customer-tailored narratives.
• Skilled in influencing and motivating teams, with a vision for unifying sales stakeholders around strategic goals.
• Expertise in developing go-to-market strategies and sales enablement plans.
• Recognized as a senior subject matter expert capable of navigating complex deals and engaging with executive-level clients.
• Deep understanding of consumer, industry, and market trends.
• Creative problem solver with the ability to generate “out of the box” solutions and build alignment across diverse teams.
• Growth-oriented and adaptable, thriving in fast-paced, rapidly evolving environments.
• International and matrixed organizational experience is highly desirable.
• Exceptional networking, communication, and storytelling skills, with a strong focus on results and urgency.
  
  
  

• Abide by Mastercard’s security policies and practices;
• Ensure the confidentiality and integrity of the information being accessed;
• Report any suspected information security violation or breach, and
• Complete all periodic mandatory security trainings in accordance with Mastercard’s guidelines.