Manager Business Development EM

Manager Business Development Emerging Markets

Purpose & Overall Relevance For The Organization

The Manager, Business Development – EM HUB plays a pivotal role in unlocking and accelerating profitable growth across Emerging Markets, a region defined by its diversity, scale, and opportunity. This role is embedded within the Business Development team to act as a regional growth partner—bridging markets, central functions, and long-term commercial goals across the region.

Key Focus Areas Include

• Identify and activate commercial growth opportunities all the regions that sit within the market portfolio, with a consistent lens on profitability and scalability.
• Accelerate market execution by aligning HUB strategies with local operations, eliminating barriers, piloting initiatives, and scaling new partner or channel opportunities.
• Drive commercial visibility and strategic alignment through market performance reporting, business case modelling, and stakeholder engagement to fuel both short term and long-range planning.
  
  

Key Responsibilities

• Partner with local GMs and cross-functional teams to develop market-specific growth plans, new business models, and commercial expansion strategies.
• Lead market opportunity assessments and business case development across new channels, partners, or concepts.
• Support execution of strategic priorities including DTC expansion, new partnerships, and cross-border enablement.
• Serve as a connector between HUB functions and country teams to accelerate decision-making and commercial readiness.
• Ensure all initiatives maintain a clear focus on profitability, working closely with Finance, Brand Teams, Commercial Teams and Markets to model impact.
• Provide regional leadership with insight and recommendations on market trends, consumer behavior, and commercial dynamics.
• Coordinate pilot projects and initiatives from concept to execution, tracking impact and aligning on long-term scale-up strategies.
• Track key KPIs and support commercial performance reporting to ensure visibility and alignment across the region.
• Support the business by providing business development inputs and aligning market-level opportunities with regional growth target
• Work pro-actively, propose changes in processes to continually drive best in class experience for the adidas consumer.
• Other duties as requested by your manager.
  
  

Key Relationships

• Market GM’s & Local Commercial Teams
• Supply Chain and Logistics
• Demand Planning/Finance Teams
• Marketing Activations/Brand Teams
• Emerging Markets Analytics& Business Intelligence
• Digital & Store Operations Teams
• Global & Regional Business Development Counterparts
  
  

Knowledge, Skills And Abilities

• Strong commercial and financial acumen with a focus on sustainable profit delivery
• Excellent stakeholder management and ability to influence across cultures and functions
• Highly collaborative, solutions-driven mindset with strong project leadership skills
• Proven ability to operate independently in dynamic, multi-market environments
• Analytical, structured thinker with hands-on attitude
• Fluent in English; additional languages are a plus
  
  

Requisite Education And Experience / Minimum Qualifications

• University degree in Business, Strategy, Economics, or related field
• 4–7 years of experience in Business Development, Commercial Strategy, or Consulting
• Regional/multi-country exposure within Emerging Markets strongly preferred
• Experience in consumer goods, retail, or lifestyle brands is a plus
• Strong command of financial modelling and business case development
  
  

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an equal opportunity employer.

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