Manager - Brand

Brand Growth & Profitability

• Drive sales and profitability of brand stores in alignment with company targets.
• Develop and execute the brand launch strategy in consultation with the Brand General Manager.
• Monitor and control costs within approved budgetary guidelines.
• Optimize store productivity through effective resource deployment to ensure complete sell-through in line with product, style, and assortment plans.
• Review and analyze feedback from territories to assess brand acceptance and evolving customer expectations.
• Ensure adherence to financial plans across key metrics including sales, markdowns, margins, and average inventory.
• Define and strengthen brand positioning in collaboration with the Marketing team and Brand Principal / Brand General Manager.
• Support recruitment, onboarding, and training of team members to build a high-performing brand team.
  
  

• Analyze merchandise requirements by setting sourcing triggers based on actual sales, forecasts, inventory levels, order parameters, upcoming events, and replenishment needs.
• Develop and implement merchandise plans (pricing, promotions, assortment strategy) to ensure timely stock availability across stores.
• Determine buying requirements and formulate the buying plan and budget accordingly.
• Lead product selection in line with buying plans and market research insights.
• Manage in-season performance effectively across territories, including stock balancing, markdown optimization, stock analysis, and sales performance tracking.
  
  

• Build and enhance brand awareness initiatives (e.g., Club Apparel).
• Collaborate with Retail Operations to gather and act on feedback related to brand and store operations.
• Develop and implement visual merchandising strategies across stores to ensure consistency with brand standards.
  
  

• Gather and analyze market intelligence to identify trends and factors impacting business performance.
• Assess brand acceptance within existing and new territories and recommend necessary brand customizations.
• Monitor competitor pricing, product offerings, and positioning; provide qualitative insights to support strategic decisions.
• Identify and evaluate potential new store locations in collaboration with Operations and General Management.
• Track emerging trends in products, styles, fits, and design to maintain brand relevance.
  
  

• Evaluate prospective store sites based on trade area analysis, customer base, and merchandising considerations; obtain required internal approvals.
• Coordinate new store openings and refurbishments with Operations and Projects teams.
• Ensure store locations align with brand strategy and positioning.
• Drive adherence to the approved store opening plan and timelines.