Mall Marketing Manager 30J25

As a Mall Marketing Manager, you will spearhead the strategic planning and execution of marketing initiatives aimed at boosting foot traffic and enhancing tenant relations within a bustling shopping center environment. Your role is pivotal in crafting promotional strategies that elevate the mall's profile and financial performance. By collaborating with a diverse array of retailers, vendors, and external partners, you will design and implement creative marketing campaigns aligned with consumer trends and seasonal demands. Your dynamic approach will ensure that the mall remains a preferred shopping destination, offering an exceptional experience to all visitors while driving sales through innovative events and engagement activities.

Responsibilities

• Develop and implement comprehensive marketing plans to increase mall foot traffic.
• Coordinate promotional events and campaigns to attract various customer segments.
• Collaborate with retail tenants to create joint marketing initiatives and promotions.
• Oversee the implementation of digital marketing strategies across social media platforms.
• Analyze customer feedback and sales data to measure marketing effectiveness.
• Manage relationships with PR agencies, media partners, and creative vendors.
• Organize seasonal and holiday-themed events to enhance customer engagement.
• Develop and maintain a robust online presence for the mall and its stores.
• Monitor market trends and competitor activities to refine marketing strategies.
• Prepare regular reports on marketing performance and future action plans.
• Coordinate with the sales team to align marketing with sales goals and objectives.
• Implement cost-effective marketing solutions without compromising quality and impact.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Proven experience in marketing within the retail or shopping mall industry.
• Strong analytical skills and proficiency in customer and market data analysis.
• Exceptional communication skills and ability to collaborate effectively with stakeholders.
• Creative mindset with the ability to develop unique marketing campaigns.
• Experience in managing digital marketing tools and social media platforms.
• Strong organizational skills and the ability to manage multiple projects simultaneously.