Loyalty Marketing Manager

Equiti is a pioneering fintech firm and world-class provider of multi-asset fintech products - from liquidity solutions to in-house tech hubs to online trading platforms. With over 400 global specialists in 9 languages, Equiti provides clients with access to individual, professional, and institutional brokerage services in Europe, the Middle East, and Africa.

At Equiti, we believe that financial opportunities can unlock potential for everyone, everywhere. We’re on a mission to deliver accessible online trading products around the world through education and accessibility.

Think finance is stuffy? Think again.

We see Equiti as a new breed of broker, and we are on the lookout for talented individuals who can perform and excel in a dynamic and innovative working environment, Our Marketing department would like to welcome a creative

Loyalty Marketing Manager for a fully remote position working closely with our Dubai-based team.

The Loyalty Marketing Manager will be responsible for designing, commercializing, and launching Equiti’s loyalty and retention framework from the ground up.

This role owns the loyalty journey end-to-end, starting with research, commercial modelling, and strategic definition, before progressing into programme design, CRM integration, and execution. The successful candidate will define what loyalty means for Equiti, why it should exist, how it should work commercially, and how it can sustainably drive retention, engagement, and lifetime value across trading, investing, and digital financial products.

Key Responsibilities

Loyalty Strategy & Commercial Foundations (Pre Programme Phase)

• Define Equiti’s loyalty vision and strategic role within the broader business and growth strategy.
• Lead foundational research across customers, markets, competitors, and adjacent industries to identify viable loyalty mechanics and value drivers.
• Evaluate whether, where, and how loyalty can meaningfully influence trading behavior, deposits, product usage, and retention.
• Design the commercial model behind loyalty, including incentive economics, cost structures, breakage, ROI, and long-term sustainability.
• Define success metrics, financial guardrails, and business cases before any programme is built or launched.

Loyalty Programme Design & Architecture

• Design the end-to-end loyalty framework, including structure, tiers, rewards, benefits, eligibility rules, and progression logic.
• Define how loyalty integrates across Equiti’s products (trading, investing, wallets, etc.).
• Ensure loyalty mechanics are compliant with regulatory, legal, and risk requirements across markets.
• Own the roadmap from concept to MVP to scaled programme rollout.

CRM, Data & Lifecycle Enablement

• Define the CRM and data requirements needed to power loyalty and lifecycle marketing.
• Build segmentation, behavioral triggers, and personalization frameworks to support loyalty activation.
• Design lifecycle journeys that connect loyalty mechanics with onboarding, trading activity, funding behavior, and retention.
• Oversee multi-channel CRM execution (email, SMS, in-app, push, web) aligned with loyalty objectives.

Digital Experience & Product Integration

• Define loyalty user journeys across Equiti’s platforms before development begins.
• Work with Product, UX, and Engineering teams to scope, prioritize, and deliver loyalty-related features.
• Ensure loyalty experiences are intuitive, transparent, and self-service enabled from day one.
• Continuously optimize UX and engagement post-launch based on data and feedback.

Partnerships & Value Creation

• Identify and assess potential loyalty partners that add genuine value to Equiti customers.
• Build partnership models that enhance loyalty without eroding margins or increasing operational complexity.
• Negotiate and manage partnerships where relevant, ensuring clear commercial and brand alignment.

Operations, Governance & Compliance

• Define operational processes required to support loyalty at scale, including reporting, customer support, and exception handling.
• Ensure all loyalty mechanics, incentives, and communications comply with regulatory and data privacy requirements.
• Establish governance frameworks to manage risk, costs, and performance over time.

Analytics, Measurement & Optimization

• Define loyalty KPIs from first principles, linking them directly to business outcomes such as retention and lifetime value.
• Build dashboards and reporting frameworks to track performance from pilot to scale.
• Continuously test, iterate, and optimize loyalty mechanics based on real performance data.

Leadership & Cross-Functional Ownership

• Act as the internal owner and authority on loyalty strategy.
• Lead cross-functional working groups across Marketing, Product, Data, Finance, Risk, Legal, and Operations.
• Build and scale loyalty and CRM capabilities over time, including team structure and tooling.

Experience Requirements

• 4-8 years of experience in loyalty, retention, CRM, lifecycle marketing, or growth strategy roles within fintech, financial services, marketplaces, or digital platforms.
• Proven experience building a loyalty or retention framework from scratch, including commercial modelling and business case development.
• Strong understanding of customer economics, incentives, and behavioral design.
• Experience operating in regulated environments with close Legal and Compliance involvement.
• Hands-on experience working with product teams to define and ship customer-facing features.
• Strong analytical and financial skills, with the ability to assess ROI and long-term impact.

Key Attributes

• Zero-to-one builder mindset, comfortable with ambiguity and defining the problem before solving it.
• Commercially sharp.
• Data-driven decision maker who challenges assumptions.
• Strong influencer and stakeholder manager at senior levels.
• Structured, pragmatic, and outcome focused.
• Able to say “no” when loyalty doesn’t make commercial sense.

With energy, drive, and imagination, there’s no limit to where your career can go at Equiti. With a diverse workforce and geographical spread of offices, we strongly support career development initiatives as well as provide a range of opportunities for professional and life experiences.

Equiti is an equal opportunity employer.

“Equiti” refers to a group of companies consisting of seven regulated financial services companies licensed to operate in the respective jurisdictions of their incorporation, in addition to our tech and marketing hubs. Equiti has presence in Africa, Europe, and the Middle East.