Lead Generation Specialist 22O25

The Lead Generation Specialist is a pivotal part of our marketing and sales team, responsible for driving new business opportunities and enhancing our sales pipeline. This role involves extensive collaboration with marketing strategists, sales teams, and data analysts to identify and cultivate potential customer leads. The ideal candidate is a strategic thinker with a knack for data-driven insights and hands-on experience in utilizing CRM systems. The Lead Generation Specialist plays a critical role in improving customer acquisition processes, optimizing outreach campaigns, and ensuring a steady flow of qualified leads to meet our company's growth objectives. Our fast-paced and dynamic work environment requires someone who can easily adapt to changing priorities and consistently deliver outstanding results.

Responsibilities

• Develop and execute lead generation strategies to attract qualified prospects.
• Collaborate with marketing to align lead generation activities with business goals.
• Utilize CRM tools to manage and analyze customer data effectively.
• Conduct research to identify new markets and customer needs.
• Analyze performance data to refine and optimize lead generation efforts.
• Work closely with the sales team to ensure lead quality and conversion.
• Create and manage targeted email and social media outreach campaigns.
• Monitor industry trends to identify new opportunities in the marketplace.
• Generate regular reports on lead generation metrics and KPIs.
• Assist in the development of effective marketing and sales collateral.
• Participate in brainstorming sessions to develop innovative lead generation tactics.
• Track and manage the lead flow through the sales funnel diligently.

Requirements

• Bachelor’s degree in Marketing, Business, or related field preferred.
• Proven experience in lead generation or a related role is required.
• Strong analytical skills with the ability to interpret complex data.
• Experience using CRM software and lead management tools is essential.
• Excellent written and verbal communication skills are necessary.
• Ability to multitask and prioritize tasks in a fast-paced environment.
• Proficiency in Microsoft Office Suite and data analytics software.