KOL Manager

Position: KOL Manager

Location: Dubai, UAE

Job Type: Full-time, Permanent

Company Description:

Startrader is an SCA regulated platform, operating across 200+ regions with regulation by ASIC, FSCA, FSA, and FSC. Powered by reliable platforms such as MT4 and MT5, Startrader delivers fast execution, secure transactions, and a professional trading environment for both individual traders and institutional partners. Through continuous innovation, educational support, and strategic global expansion, Startrader aims to empower clients with the tools and confidence they need to trade successfully in the financial markets.

We’re expanding fast—and we’re looking for talented people who want to grow their careers in a forward-thinking fintech environment built on innovation, integrity, and excellence.

Role Overview:

The KOL Manager will be responsible for developing and executing STARTRADER’s global influencer marketing strategy across key regions — including India, Europe, Latam, the Middle East (MENA), and Asia-Pacific. This role will focus on identifying, collaborating with, and managing Key Opinion Leaders (KOLs) and influencers to enhance STARTRADER’s brand visibility, credibility, and conversion performance across multiple markets.

Key Responsibilities:

Strategy & Planning

• Design and implement influencer marketing strategies aligned with STARTRADER’s global brand objectives.
• Localize KOL campaigns to suit cultural and market dynamics in India, Europe, Latam, MENA, and Asia-Pacific.
• Develop annual and quarterly KOL roadmaps that support key brand initiatives, product launches, and sponsorship activations.

Influencer Acquisition & Relationship Management

• Identify, evaluate, and onboard financial, trading, and lifestyle influencers across major platforms (YouTube, Instagram, TikTok, X, Facebook, LinkedIn, etc.).
• Build and maintain long-term, mutually beneficial relationships with KOLs and content creators in target regions.
• Collaborate with local partners or influencer agencies where appropriate to ensure high-quality execution.

Campaign Management

• Lead end-to-end influencer campaigns, including brief creation, content review, posting schedules, and performance tracking.
• Manage various campaign types such as educational trading content, brand storytelling, live collaborations, and social amplification.
• Ensure all deliverables meet STARTRADER’s brand, compliance, and creative standards.

Performance Tracking & Optimization

• Define KPIs for each KOL campaign and monitor metrics including impressions, engagement, CTR, leads, and conversions.
• Analyze data and generate post-campaign reports with insights and recommendations for improvement.
• Continuously refine influencer selection and content direction to enhance ROI and lead quality.

Cross-Functional Collaboration

• Work closely with Brand, PR, Digital Marketing, and Regional Marketing teams to synchronize campaigns and maximize reach.
• Support regional teams (India, Europe, Latam, UAE, Thailand, Vietnam, etc.) with localized influencer initiatives.
• Align with Sales and CRM teams to connect influencer leads to conversion funnels and performance tracking systems.

Budget & Vendor Management

• Manage KOL-related budgets, ensuring efficient allocation and measurable impact.
• Oversee contracts, legal compliance, and relationships with influencer agencies or third-party vendors.

Requirements and Skills:

• Bachelor’s degree or above in Marketing, Communications, Business, or related field.
• Minimum 3–5 years of experience in KOL / influencer marketing, ideally in financial services, fintech, or global consumer brands.
• Proven success managing influencer campaigns across multiple regions (India, Europe, Latam, MENA, and Asia-Pacific).
• Strong understanding of social media ecosystems and influencer cultures across markets.
• Excellent negotiation, communication, and project management skills.
• Data-driven mindset with proficiency in analyzing campaign performance and ROI.
• Fluent in English; additional languages (Hindi, Thai, Arabic, or European languages) are an advantage.

Preferred Qualifications

• Existing network of influencers or agencies in target regions (India, Europe, Latam, MENA, Asia-Pacific).
• Experience in financial trading, investment, or fintech-related influencer collaborations.
• Familiarity with influencer management tools and analytics platforms (Google Analytics, Meta Ads Manager).
• Passion for trading, innovation, and global brand storytelling.
• Ability to adapt quickly to regional market trends and emerging social media platforms.

Why Join Us?

At STARTRADER, we believe in empowering our people as much as we empower our traders. You will work in a performance-driven environment with strong leadership support, clear growth pathways, and ongoing professional development. We offer competitive compensation, a collaborative culture, and the opportunity to contribute to a fast-expanding global trading brand.