Key Account Manager-Retail

Job Category

FMCG (food)

Job Description

Relationship Management:

Cultivating and maintaining strong, long-term relationships with key decision-makers at modern trade retailers.

Sales Strategy & Execution

Developing and executing sales strategies to achieve revenue targets, increase market share, and maximize product visibility within the assigned accounts.

Negotiation

Negotiating trade terms, promotional support, and joint business plans with retail partners, ensuring alignment with company objectives and delivering mutual value.

Promotions & Activation

Planning and executing promotional activities, in-store visibility programs, and other marketing initiatives to drive sales and brand awareness.

Performance Monitoring & Analysis

Tracking sales performance, analyzing market trends, and identifying areas for improvement or new opportunities within the assigned accounts.

Collaboration

Working closely with internal teams such as trade marketing, marketing, supply chain, and finance to ensure seamless execution of strategies and achieve objectives.

New Product Launches

Supporting the launch of new products by providing market insights, coordinating promotional activities, and ensuring product availability.

Joint Business Planning

Collaborating with key accounts to develop and execute joint business plans, including setting KPIs, reviewing performance, and identifying areas for growth.

Account Management

Managing all aspects of assigned modern trade accounts, including profit and loss responsibility, and ensuring compliance with company policies and procedures.

Skills

Education and Certification

• Bachelor’s degree in Business Administration, Marketing, or a related field (MBA preferred).
• 5+ years of experience in key account management, preferably within the FMCG or consumer goods industry.
• Proven track record of managing large modern trade accounts and delivering strong sales growth.
• Strong negotiation, analytical, and interpersonal skills.
• Proficient in MS Office, especially Excel and PowerPoint; knowledge of ERP/CRM tools is a plus.
  
  

Arabic Speaker is a plus

Minimum Experience : atleast 5 years managing Key Accounts preferably Co-ops

Key Skills And Qualifications

• Strong sales and negotiation skills.
• Excellent relationship-building and communication skills.
• Proven ability to develop and execute sales strategies.
• Proficiency in analyzing sales data and market trends.
• Strong understanding of the modern trade landscape and retail operations.
• Ability to work collaboratively with cross-functional teams.
• Experience in the Food and Beverage Distribution or related industry is often preferred.
  
  

About The Business

We, Unitra Mets Group, are a dynamic and professional conglomerate, recognized as one of the fastest-growing Red Bull distributors in the Middle East and Africa, Asia has achieved a leading market status for Red Bull, ranking as the 4th largest per capita consumption market globally, operating under the umbrella of Mezzan Holding Co.

Mezzan Holding Co. Is a Prominent Food, Healthcare, And Consumer Conglomerate In The Middle East, Boasting a Distinguished Heritage Spanning Over 75 Years. With Its Headquarters In Kuwait, Mezzan Holding Co. Has Direct Operations In Kuwait, UAE, Qatar, Saudi Arabia, Iraq, And Jordan, And

■ Employs 8,500 individuals from over 50 nationalities

■ Distributes more than 34,000 Stock Keeping Units (SKUs)

■ Provides over 100,000 meals daily in Kuwait, Qatar, and the UAE through its catering services

■ Operates 130,000 square meters of food, beverage, and FMCG manufacturing facilities in Kuwait, Qatar, and the UAE

■ Represents some of the most renowned names in the FMCG and healthcare sectors

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