International Brand Director

We are a leading trading platform that is ambitiously expanding to the four corners of the globe. Our top-rated products have won prestigious industry awards for their cutting-edge technology and seamless client experience. We deliver only the best, so we are always in search of the best people to join our ever-growing talented team.

Responsibilities:

• Brand authority & governance
  
  
  

Own the Brand Language OS and brand operating rules

Act as final approver on brand tone, language, and narrative

Say “no” to growth-driven pressure that breaks brand discipline

Prevent drift into hype, urgency, or promotional fintech language

• Agency leadership
  
  
  

Lead and govern global agencies (e.g. Ogilvy, PR partners, experience partners)

Translate brand strategy into executable systems for agencies

Ensure consistency across markets without over-localisation

Control scope creep and “creative reinvention”

• Cross-functional alignment
  
  
  

Work closely with Product, PR, Performance, CRM, Compliance

Ensure product language, PR narratives, and performance copy align

Act as the brand counterweight to growth and commercial pressure

• Brand in high-trust environments
  
  
  

Own brand presence in premium contexts (airports, inflight, FT, institutional media)

Ensure brand behaviour matches regulated, long-term credibility

Treat brand as infrastructure, not promotion

Requirements:

• 10+ years of experience in senior brand leadership roles
• Proven background in regulated or high-trust industries (preferred). Experience within financial services, payments, infrastructure, or institutional brands is strongly preferred, including client-side work with brand systems (e.g. Landor, Interbrand, Wolff Olins) or major agency networks
• Demonstrated ability to govern large agencies rather than rely on them for strategy
• Experience managing and scaling brand across multiple international markets
• Strong personal authority and confidence to say “no” to senior stakeholders when brand discipline is at risk
• Exposure to PR, product language, and brand governance, not solely advertising or campaigns
  
  
  

What you will get in return:

• Competitive Salary: We believe great work deserves great pay! Your skills and talents will be rewarded with a salary that makes you feel valued and motivated
• Work-Life Harmony: Join a company that genuinely cares about you - because your life outside of work matters just as much as your time on the clock
• Annual Performance Bonus: Your hard work doesn’t go unnoticed! Celebrate your achievements with a well-deserved annual bonus tied to your performance
• Generous Time Off: Need a breather? Our annual leave policy lets you recharge and enjoy life outside of work without a worry
• Employee Referral Program: Love working here? Share the love! Bring your talented friends on board and get rewarded for growing our awesome team
• Comprehensive Health & Pension Benefits: From medical insurance to pension plans, we’ve got your back. Plus, location-specific benefits and perks!
• Workation Wonderland: Live your digital nomad dreams with 30 extra days to work remotely from anywhere in the world (some restrictions apply). Adventure awaits!
• Volunteer Days: Make a difference! Take two additional paid days each year to support causes you care about and give back to the community
  
  
  

Be a key player at the forefront of the digital assets movement, propelling your career to new heights! Join a dynamic and rapidly expanding company that values and rewards talent, initiative, and creativity. Work alongside one of the most brilliant teams in the industry.

Applicable for Poland: Our company has an Internal Reporting Procedure. It is available from the Human Resources Department upon request hr@capital.com. You may report a violation referred to in the Procedure under the terms specified therein.

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