Indonesians Are Rethinking Ramadan Spending — And Discounts Aren’t The Answer

HomeMarketingIndonesians Are Rethinking Ramadan Spending — And Discounts Aren’t the Answer

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Indonesians Are Rethinking Ramadan Spending — And Discounts Aren’t the Answer

By Hilmi Hanifah

March 11, 2026

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Image by Canva | Street market shopping reflects shifting Indonesian consumer behavior Ramadan, where value and intention matter more than discounts.

Ramadan has long been Indonesia’s biggest retail moment of the year, marked by packed shopping malls, aggressive promotions, and millions preparing to travel home for Lebaran. But in 2026, consumer behaviour appears to be shifting. Rather than simply spending more during the festive period, many Indonesians are approaching Ramadan with a more deliberate mindset —…

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Hilmi Hanifah

Hilmi Hanifah is the editor at New in Asia, where stories meet purpose. With a knack for turning complex ideas into clear, compelling content, Hilmi helps businesses across Asia share their innovations and achievements, and gain the spotlight they deserve on the global stage.

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Ramadan has long been Indonesia’s biggest retail moment of the year, marked by packed shopping malls, aggressive promotions, and millions preparing to travel home for Lebaran. But in 2026, consumer behaviour appears to be shifting. Rather than simply spending more during the festive period, many Indonesians are approaching Ramadan with a more deliberate mindset —…

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Join thousands of readers who already enjoy exclusive content—sign up today. It’s currently free!

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Related Posts:

The Hidden Reason Global Brands Fail in Korea and How One Expert Fixes It The One Question That Separates High-Converting Content From Everything Else Why Singapore’s Greatest Vulnerability May Be Its Confidence The APAC Hospitality Shift: Why 2026 Will Reward Discipline Over Speed

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