Head of Product

Founded in 2014, Circles is a global technology company reimagining the telco industry with its innovative SaaS platform, empowering telco operators worldwide to effortlessly launch innovative digital brands or refresh existing ones, accelerating their transformation into techcos.

Today, Circles partners with leading telco operators across multiple countries and continents, including KDDI Corporation, Etisalat Group (e&), AT&T, and Telkomsel, creating blueprints for future telco and digital experiences enjoyed by millions of consumers globally.

Besides its SaaS business, Circles operates three other distinct businesses:

• Circles.Life: A wholly-owned digital lifestyle telco brand based in Singapore, Circles.Life is powered by Circles’ SaaS platform and pioneering go-to-market strategies. It is the digital market leader in Singapore and has won numerous awards for marketing, customer service, and innovative product offerings beyond connectivity.
• Circles Aspire: A global provider of Communications Platform-as-a-Service (CPaaS) solutions. Its cloud-based Experience Cloud platform enables enterprises, service providers and developers to deliver and scale mobile, messaging, IoT, and connectivity services worldwide.
• Jetpac: Specializing in travel tech solutions, Jetpac provides seamless eSIM roaming for over 200 destinations and innovative travel lifestyle products, redefining connectivity for digital travelers. Jetpac was awarded Travel eSIM of the Year.
  
  

Circles is backed by renowned global investors, including Peak XV Partners (formerly Sequoia), Warburg Pincus, Founders Fund, and EDBI (the investment arm of the Singapore Economic Development Board), with a track record of backing industry challengers.

Job Title: Head of Product, Digital Brand (MENA)

Location: United Arab Emirates (UAE), On-site

Nature of Role: Permanent, Full-time

About The Role

We are looking for a domain expert and cross-functional product leader to define and drive the end-to-end product vision for a new digital telco brand in the MENA region. This role carries full accountability for shaping a differentiated product experience, from pricing logic and churn control to UX design and AI-powered feature roadmap, ensuring alignment with regional market dynamics and business growth priorities.

The ideal candidate brings deep product expertise, a data-backed problem-solving mindset, and hands-on experience building and scaling digital products in high-growth environments.

What You Will Be Doing

• Define and own the product roadmap: Lead the development and execution of a bold, insight-led product roadmap in alignment with business goals and customer needs (e.g., embedding AI capabilities into the core user experience and value proposition), in collaboration with the Circles platform team and Digital Advisory & Support Services (“DASS”) Value Proposition teams
• Drive agile product delivery: Oversee product delivery and feature development, including working in agile sprints to test, iterate and scale solutions quickly
• Ownership over needle-moving product initiatives and core product KPIs: Own core KPIs such as ARPU, churn reduction and engagement, with a strategic focus on intelligent automation and personalization of the customer experience through AI
• Product innovation: Identify and prioritize initiatives to apply AI and machine learning across the customer journey and experience
• Cross-functional collaboration: Work closely with the Circles Global Engineering and Design teams, and in-country Commercial and Marketing teams to ensure product launches are aligned with campaign timelines, messaging strategy and customer insights, such as providing product inputs into GTM efforts, refining user journeys and feeding user behavior data and AI propositions into roadmap decisions
• Build and scale a world-class product team: Build and lead a high-performing product team, fostering a culture of innovation, ownership and fast-paced execution
  
  

Ideal Candidate Profile

• 10-12+ years of total experience, including 7+ years in product leadership roles with full ownership of product strategy, roadmap, and delivery
• Proven success in building and scaling consumer-facing (b2C) digital products, ideally in telco, fintech, e-commerce, or platform-based businesses
• Demonstrated deep passion or experience in integrating AI and machine learning into consumer product experiences, particularly in areas such as personalization, predictive analytics, or conversational interfaces
• Deep understanding of agile delivery frameworks, with the ability to work across engineering, UX, and commercial teams
• Ability to bridge technical AI capability with consumer usability and product-market fit
• Experience working with APIs, complex systems, and digital ecosystems at scale
• Strong leadership and people management skills; able to mentor product managers and associates and scale high-performing product teams
• Experience in B2C telco, digital services, or subscription-based models is strongly preferred
  
  

Circles is committed to a diverse and inclusive workplace. We are an equal opportunity employer and do not discriminate on the basis of race, national origin, gender, disability or age.

Data Protection and Privacy Statement

By submitting an application for this position, you, as the applicant, or your authorised representative(s), consent to Circles’ Candidate Data Protection and Privacy Policy. You also agree to the collection, use, and/or disclosure of your personal data by us solely for recruitment purposes as specified in the Policy. You acknowledge that you have read and understood the Policy, are aware of your rights regarding your personal data, and accept the terms relating to international data transfers, where applicable. You further understand that you may withdraw consent at any time, which may affect our ability to consider your application. In instances where your personal data or application is submitted by a third party, it is understood that such third party has been duly authorised by you to disclose the relevant personal data and provide consent on your behalf, and that you have been made aware of this Policy.

To all recruitment agencies: Circles will only acknowledge resumes shared by recruitment agencies if selected in our preferred supplier partnership program.

Please do not forward resumes to our jobs alias, Circles, employees or any other company location. Circles will not be held accountable for any fees related to unsolicited resumes not uploaded via our ATS.

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