Head of Marketing

Food People has partnered with a growing FMCG business looking for a Head of Marketing & Communications to lead the transformation of its brand portfolio. The role will take ownership of brand strategy, communications, PR, digital marketing and trade activations while supporting the business through branding and future GCC expansion.

Key Responsibilities:

• Develop and lead the overall marketing and communications strategy across the company’s portfolio of food brands.
• Own brand positioning, architecture, visual identity, tone of voice and key messaging.
• Lead the rebranding and repositioning of existing products, packaging and brand assets.
• Develop annual and quarterly marketing plans aligned with commercial and business objectives.
• Create go-to-market strategies for product launches, seasonal campaigns and new market entry.
• Oversee digital marketing, social media, content development, website management and audience engagement.
• Lead corporate communications, PR, media outreach, influencer partnerships and reputation management.
• Manage trade marketing, retail activations, point-of-sale materials and customer-led campaigns.
• Support the commercial team with marketing collateral, customer presentations and brand-led sales initiatives.
• Plan and manage events, exhibitions, tastings, hospitality activations and industry trade shows.
• Manage external agencies, designers, photographers, videographers and PR partners
• Track campaign performance, marketing ROI, brand awareness and digital engagement.
• Build the future marketing function and recruit an internal team as the business grows.

Key Ingredients

• Bachelor’s degree in Marketing, Communications, Business Administration or a related discipline
• Minimum 8 years of progressive marketing experience
• Experience within FMCG is a must, with food or beverage experience strongly preferred
• Proven experience in the UAE market
• Strong experience across brand strategy, integrated marketing, digital, communications, PR and events
• Previous experience leading or supporting a major rebranding or brand repositioning project
• Strong understanding of trade marketing, retail activation and go-to-market strategy
• Excellent stakeholder, agency and project management skills
• Strong commercial awareness with the ability to link marketing activity to business growth
• Fluency in English and Arabic is essential

Please apply only if you match the requirements of the role and note that only shortlisted candidates will be reached out to.