Head of Marketing

Manage Commercial / Business Development

Directly manage assigned events in full.

Manage and determine the responsibilities of the directly manage assigned events in full Marketing Managers

Work with the project directors and managers to devise and implement strategies, policies and procedures for marketing & communications activities for the Exhibition Dept and its portfolio of exhibitions.

Create and develop innovative marketing campaigns, tools and activities.

Undertake the development and production of all marketing and creative collateral in conjunction with Exhibitions Directors and Managers across range of regional and international exhibitions from the DWTC portfolio.

Develop, supervise and manage tactical marketing and creative PR campaigns to support the exhibitions strategies and achieve specific business objectives.

Work with the Exhibitions Directors and Managers to develop the shows through database building, research and enhanced exhibition offerings e.g. conference programmes, gala dinners, awards ceremony’s

Develop and research new show ideas and markets

Research and develop dedicated Data management procedures for the whole department

Manage exhibition onsite activities including press conferences, press days and media centres

Ensure the identity guidelines are adhered to by internal departments and external agencies

Developing and implementing strategies from ideas to grow revenue

Leading the communication design, interactive design, and concept forward in any work assigned.

Responsible for the quality of the final creative work

Operations Management

Drive and inspire the team to come up with lucrative ideas

Networking and maintaining relationships with creative agencies

Governance and Process Management

Ensure all marketing collateral is professionally produced, of the highest quality and reflects exhibition and corporate guidelines

Research and develop dedicated Data management procedures for the whole department

Research and develop dedicated Data management procedures for the whole department

Organisational Management

Ensure the identity guidelines are adhered to by internal departments and external agencies

Skills And Qualifications

A marketing or business degree.

Minimum 7-10 years’ experience in Marketing, preferably with marketing experience in the exhibitions organising industry

Wide exposure to marketing related practices and precedents

In depth knowledge of business management and business practices. Ideally, a formal qualification in business/management studies.