Head of Marketing

Job Purpose

The Head of Marketing oversees all facets of marketing activities, both at product and corporate levels, to establish and maintain best practices in marketing.

Key Accountabilities

• Oversee corporate marketing activities, including branding.
• Plan and execute visitor, delegate, and exhibitor marketing campaigns on time and within budget, in consultation with Vice President and Head of Sales
• Develop and maintain time and action plans for all campaigns, monitor spend, and report effectiveness.
• Provide integrated marketing support for the exhibition/sponsorship/delegate sales teams as needed.
• Coordinate and manage relationships with various suppliers, including creative designers, website developers, media, etc.
• Manage a PR Consultancy to execute international PR plans.
• Manage, develop, and maintain all product websites.
• Produce effective advertising, marketing, and sales collateral for all products.
• Develop relationships with trade associations, media, regulators, and industry organizations.
• Manage database management, development, and list sourcing.
• Develop, negotiate, and fulfil contra agreements with media partners, associations, and supporters.
• Liaise with team members and stakeholders on items containing event branding.
• Attend meetings with key event partners, associations, sponsors, and media.
• Monitor competitive activity and attend competitor events as required.
• Manage participation at competitor events as required.
• Conduct or commission relevant market research for each product, measure customer satisfaction, and identify event development opportunities.
• Assist the Event Management team in identifying product development, sponsorship, and branding opportunities.
• Oversee the development of the business online activities.
• Manage, motivate, and develop the marketing team.
• Collaborate with marketing teams in cross-promotional opportunities
  
  

• Minimum 5 years of demonstrable management experience in events and/or B2B media
• Degree educated/MBA desirable.
• Detailed knowledge of marketing best practices
• Understanding of B2B exhibition and B2B publishing markets
• Familiarity with data protection issues
• Experience in developing online strategies.
• Proficiency in auditing existing procedures and implementing new ones.
• Appreciation of international cultures and foreign languages
• Ability to network and liaise with senior stakeholders, trade bodies, and associations.
• Proactive engagement with market trends
  
  

• Excellent written and verbal communication skills
• Strong administration and organizational abilities
• Effective time management
• Proficient in project management, overseeing multiple products.
• In-depth understanding of marketing principles
• Team player with strong people management skills
• Ability to work under pressure and meet deadlines in a target-driven environment.
• Self-motivated, innovative, and creative
• Competitive analysis skills
• Ability to think laterally.
• Availability for travel