Head of Marketing

We are hiring a Head of Marketing in Dubai!

Role Purpose

The Head of Marketing is responsible for the Group’s omni-channel marketing and growth strategy, operating Marketing as a shared-service function across all divisions. He/she owns performance across paid, owned, and earned channels to maximize LTV, reduce acquisition costs, accelerate payback, and protect brand equity. He/she builds strategic partnerships with franchisors, global platforms, and agencies while driving AI-enabled marketing operations to increase test velocity, speed decision-making, and enhance overall efficiency.

Key Responsibilities

• Translate corporate and divisional priorities into a Group-wide marketing strategy, allocating budgets and resources across brands, markets, and channels to maximize growth and profitability.
• Lead the Group’s omni-channel marketing operations across Digital Marketing, CRM & Loyalty, Social Media, SEO, OOH, Radio, In-Mall Branding, and Analytics, positioning Marketing as a high-performing shared-service platform.
• Direct full-funnel marketing performance—owning traffic, revenue, CoS, ROAS, CAC, LTV, payback, and channel mix for both physical stores and e-commerce platforms.
• Set and govern Group-wide KPI frameworks for MER, CAC, Digital ROAS, direct search, database growth, CRM revenue share, and test velocity; publish standardized dashboards used by Finance and the Executive Committee.
• Oversee CRM, loyalty, and lifecycle programs, driving segmentation, personalization, automated cross-channel journeys (email, SMS, WhatsApp, app/web push), and retaining ~30% CRM-driven revenue contribution.
• Build and scale the customer database, maintaining >40% CAGR and ensuring robust consent, identity resolution, frequency caps, and omni-channel audience governance.
• Lead the organic growth agenda by overseeing technical SEO, content authority, and social media presence (brand accounts, UGC creators, community management) to compound organic traffic and share of voice.
• Prepare and manage the annual Group marketing budget, ensuring disciplined spend allocation, forecasting, and ongoing performance reviews by brand, country, and division.
• Establish an AI-driven marketing operations layer, implementing automated reporting (PulseAI), creative generation, audience building, budget pacing, and anomaly detection to reduce cycle times and manual effort.
• Lead cross-division analytics and reporting, delivering automated, insight-driven dashboards across eCommerce, Last Mile, Customer Experience, Marketing, and Creative.
• Own attribution and incrementality frameworks (MMM-lite, geo/cell testing, brand lift), ensuring accurate measurement, standardized naming conventions, data hygiene, and channel-level P&Ls.
• Cultivate senior relationships with franchisor marketing heads/directors, ensuring alignment on brand plans, creative assets, standards, and joint initiatives that drive brand equity and commercial performance.
• Manage strategic partnerships with global platforms (Meta, Google, TikTok) and key agencies, securing beta access, joint business plans, and performance accountability.
• Ensure governance and compliance across brand safety, data privacy, consent management, creator compliance, tracking integrity, and platform access control.
• Recruit, train, motivate, and evaluate his/her team to ensure that the department has the necessary skill base and that staff are optimally motivated and enabled to maximize their potential and contribution to the company.

Qualifications

• Bachelor’s degree in Marketing, or Business Administration, or a related field. Masters degree is a plus.
• A minimum of 15 years of multi-brand and multi-country experience in Marketing, or Retail, or a similar role.
• Experience with AI/automation tools for marketing ops is a plus.
• 6 years of experience in a managerial role.
• Fluency in English, Arabic is a plus.
• Proficiency in MS Office.
• Proficiency in GA4, BigQuery, BI tools (Power BI/Looker), A/B testing, MMM-lite.

* AZADEA is committed to equal employment opportunity for all individuals regardless of race, color, religion, gender, age, marital status, disability, or any other classification.

* We aim to give our candidates the best experience possible. But due to the amount of applicants applying, we will only get in touch if you have been shortlisted for the role.