Head of Marketing

Head of Marketing – High-End Grocery Stores

Location: Dubai, UAE

About the Role

We are seeking an exceptional Head of Marketing to lead our clients brand and marketing strategy of their luxury grocery retail business. This role requires a visionary leader who can elevate the customer experience, strengthen brand equity, and drive commercial growth across multiple markets.

The successful candidate will bring proven experience in both Europe and the Middle East, with a strong understanding of consumer behavior, premium positioning, and competitive landscapes across these regions.

Key Responsibilities

• Develop and execute a holistic marketing strategy to position the brand as the leading high-end grocery chain.
• Lead brand development, digital marketing, loyalty programs, PR, and experiential campaigns.
• Drive customer acquisition, retention, and engagement through innovative campaigns and data-driven insights.
• Oversee store-level marketing, ensuring consistency with the brand’s luxury identity.
• Build and manage high-performing marketing teams across multiple geographies.
• Collaborate with commercial, merchandising, and operations teams to align marketing with business goals.
• Manage media, PR agencies, and other external partners.
• Monitor market trends, customer insights, and competitor activity to refine strategies.

Requirements

• 10+ years of progressive marketing leadership experience, ideally within luxury retail, FMCG, or high-end grocery.
• Proven track record in both Europe and the Middle East – candidates without this dual-market exposure will not be considered.
• Strong expertise in brand building, customer engagement, and digital marketing.
• Demonstrated success in leading cross-regional campaigns and multicultural teams.
• Excellent strategic thinking, analytical skills, and execution capabilities.
• Exceptional communication and leadership skills.
• Fluency in English

What We Offer

• The opportunity to shape and scale a premium grocery retail brand.
• A dynamic, multicultural environment with strong growth ambitions.
• Competitive compensation and benefits package.

⚠️ Important: Please apply only if you meet all the requirements, including Europe and Middle East experience. Applications not aligned with the criteria will not be considered.