Head of marketing operations

About the Role

Elevare Management Consultancy is seeking an experienced and commercially driven Head of Marketing Operations to lead and manage the marketing function for a major client group operating primarily in the real estate development sector.

This is a senior operational leadership role for someone who can take ownership of the department, manage an existing team, improve systems and ensure marketing activity directly supports lead generation, sales outcomes and business growth.

The successful candidate will initially focus on commercial real estate development projects, including project launches, branding, digital campaigns, CRM workflows, lead management and sales support. Over time, the role is expected to develop and expand into other areas of the business.

This is not a content creator or social media manager role. We are looking for someone who can take the reins, lead the department, set priorities, manage people, improve processes and drive measurable results.

Key Responsibilities

• Lead and manage the day to day operation of the marketing department
• Coordinate an existing team across social media, CRM, AI automation, chatbot management, website coordination and graphic design
• Direct freelancers and external platforms engaged for video and image content, ensuring output aligns with brand and campaign requirements
• Set clear priorities, deadlines, responsibilities and performance expectations
• Develop and manage marketing strategies for real estate development projects from initial planning stage through to completion
• Oversee digital campaigns across Meta, LinkedIn, email, SMS, property portals and other relevant channels
• Manage project launches, campaign planning, brand positioning, content direction, sales collateral and promotional activity
• Take ownership of CRM lead flow, including lead capture, assignment, follow up, automation, reporting and nurture sequences
• Work closely with the CRM and AI automation team to improve dashboards, chatbot workflows, lead ranking and customer journey automation
• Ensure every genuine enquiry is properly captured, followed up, tracked and reported
• Partner with the sales team to improve lead quality, response times, sales materials and conversion opportunities
• Review campaign performance, lead sources, cost per lead, conversion data and marketing ROI
• Prepare clear reports and recommendations for senior management
• Support future marketing activity as the role develops into other areas of the business
• Bring structure, accountability and commercial discipline to an existing team of skilled specialists

The Existing Team

The company already has a team of people in place across social media, CRM, AI automation, website management and graphic design. The Head of Marketing Operations will be responsible for leading and coordinating these team members.

The ideal candidate will be able to work respectfully with people who are important to the business, recognise their strengths and ensure their work is properly directed, prioritised and aligned with commercial objectives.

This role requires someone who can manage people, not just campaigns.

Requirements

Experience Required

• 7–10+ years of marketing experience, ideally across real estate development, property marketing, investment, technology, professional services or other high value commercial sectors
• Proven experience leading a marketing department, marketing operations function or multidisciplinary marketing team
• Strong background in lead generation, CRM workflows, digital marketing, campaign management and sales enablement
• Experience managing property launches, commercial development campaigns or integrated marketing campaigns is highly regarded
• Experience working with sales teams, senior management, agencies and external suppliers
• Experience across a broader range of commercial or investment related marketing is advantageous
• Ability to manage multiple brands, campaigns, projects and stakeholders at the same time
• Experience reviewing campaign performance, lead sources, cost per lead, conversion data and marketing ROI to make data-driven marketing decisions

Skills and Capabilities

• Strong understanding of CRM systems, lead pipelines, marketing automation and reporting
• Experience across core digital marketing channels, including Meta Ads, Google Ads, LinkedIn Ads, SEO, email marketing, SMS marketing and performance marketing
• Ability to review marketing copy, creative assets, campaign strategy and digital performance with a strong commercial eye
• Strong leadership, communication, organisation and project management skills
• Ability to create structure, improve processes and hold team members accountable
• Data driven approach to marketing performance and decision making

Language and Communication Requirements

• Native English proficiency, or exceptional written and spoken English fluency
• Must be able to write, review and approve high quality marketing copy, investor communications, sales materials, CRM messages, email campaigns and presentations in English
• Must be confident liaising with senior management, sales teams, clients, agencies and external stakeholders
• Chinese language skills are advantageous but not essential