Head of Marketing (225-915)

As the Head of Marketing, you will helm the marketing department and play a pivotal role in shaping the perception of our brand and driving business growth. Your strategic mindset, coupled with leadership capabilities, will guide your team to success across diverse marketing initiatives. Responsible for the long-term vision and immediate execution of campaigns, the Head of Marketing collaborates with senior leadership to ensure marketing strategies align with the overall organizational goals. You will be expected to innovate and inspire your team towards result-driven strategies that enhance our market share. Your expertise will be critical in identifying emerging trends, assessing competitive landscapes, and engaging in data-driven decision-making to optimize marketing efforts.

Responsibilities

• Develop and oversee the implementation of comprehensive marketing strategies and campaigns.
• Lead the marketing team by setting objectives and communicating clear, actionable goals.
• Collaborate with cross-functional teams to integrate marketing efforts with product development.
• Analyze market trends to refine and implement effective marketing plans.
• Maintain a strong relationship with media and digital partners to enhance brand presence.
• Evaluate the performance of marketing campaigns using key metrics and make data-driven adjustments.
• Manage the marketing budget to ensure efficient use of resources and maximum return on investment.
• Stay informed about emerging industry trends and adapt strategies to maintain competitiveness.
• Foster a culture of innovation within the marketing team to drive creative problem-solving.
• Serve as a spokesperson for the marketing department in executive meetings and presentations.
• Ensure all marketing communications align with brand standards and company values.
• Guide market research initiatives to understand customer needs and competitive landscapes.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a relevant field is required.
• Minimum of 7–10 years of experience in marketing leadership roles is essential.
• Proven track record of successful marketing campaigns that resulted in measurable business growth.
• Exceptional strategic thinking and analytical skills to develop and execute marketing plans.
• Strong leadership skills with the ability to inspire and motivate a diverse team.
• Effective communication and presentation skills for various audiences, including stakeholders.
• Experience with digital marketing tools and platforms, including social media and analytics software.
• Ability to work collaboratively in cross-functional teams to achieve common goals.
• Strong financial acumen to manage budgets and evaluate resource allocation.
• Demonstrated ability to adapt to a fast-paced environment and manage multiple projects simultaneously.