Head Of Lead Generation - Real Estate Services
Michael Page
United Arab Emirates
14th June 2025
2506-2544-23
Job Description
- Fast Growing Start Up
- Lead Generation Strategist
Our client is a boutique real estate services group that empowers agents to launch and build their own legacy-driven brokerage by providing turnkey back‑office support. Their offerings include compliance, concierge-level client experiences, marketing automation, and construction services designed to boost referrals and firm growth
Job Description
- Develop and Execute Lead Strategies: Design and implement multi-channel lead generation strategies aligned with growth objectives for independent brokerages under the brand.
- Optimize Digital Campaigns: Oversee performance marketing initiatives across platforms (Google, Meta, LinkedIn) to drive high-quality real estate agent and client leads.
- Manage CRM and Automation Tools: Leverage CRM systems and marketing automation tools to segment, nurture, and convert prospects through the sales funnel.
- Collaborate Cross-Functionally: Work closely with marketing, agent success, and operations teams to align lead generation with onboarding, branding, and retention goals.
- Lead Data-Driven Growth: Monitor and analyze key metrics (CPL, CAC, conversion rates) to continually refine targeting, messaging, and budget allocation.
- Expand Strategic Partnerships: Identify and develop partnerships (e.g., referral programs, broker networks, real estate platforms) that drive scalable lead flow.
- Create Targeted Content Funnels: Guide the development of landing pages, email sequences, and educational content aimed at attracting entrepreneurial agents.
- Coach and Scale the Team: Recruit, train, and lead a performance-driven lead generation team, establishing KPIs and ensuring alignment with business objectives.
- Proven B2B Lead Generation Experience: Minimum 5-7 years of experience in building and scaling lead generation programs, ideally in real estate, SaaS, or service-based industries.
- Strong Performance Marketing Skills: Expertise in paid acquisition channels (Google Ads, Facebook/Meta, LinkedIn) with a deep understanding of A/B testing, CPL optimization, and retargeting strategies.
- CRM & Automation Proficiency: Hands-on knowledge of CRM platforms (e.g., HubSpot, Salesforce) and marketing automation tools to drive lead nurturing and funnel management.
- Strategic & Analytical Thinking: Ability to translate business goals into actionable campaigns, backed by data insights and a test-and-learn mindset.
- Leadership & Team Management: Experience leading cross-functional or in-house teams with the ability to inspire, mentor, and deliver results under tight timelines.
- Real Estate Market Understanding (Preferred): Familiarity with agent recruitment or brokerage growth dynamics is a strong advantage, especially in boutique or franchise-style environments.
This is an opportunity to join a growing company that will give you autonomy to perform your responsibilities and grow the Outreach team.
Contact: Antoine Ratajczak
Quote job ref: JN-032025-6699308
Job Details
| Role Level: | Director | Work Type: | Full-Time |
|---|---|---|---|
| Country: | United Arab Emirates | City: | Dubai |
| Company Website: | https://redirect.michaelpage.com/mp-home | Job Function: | Business Development |
| Company Industry/ Sector: |
Marketing Services | ||
What We Offer
About the Company
Welcome to the Michael Page global company profile.Michael Page has five decades of expertise in professional services recruitment. We were established in London in 1976, and over this period we've grown organically to become one of the best-known and most respected consultancies, with an office network spanning six continents. While size has its advantages, it doesn't define us - the nature of our organic growth means that each new office is integrated into the region that it serves. It also means that as an employer looking to hire, or as a candidate aiming to grow your career you have the best of both worlds; a team that understands the market and geography you operate in, plus the resources and expertise of an international network at your disposal.Our teams are broken down to focus on industry, assignment type, salary level and location, so your hiring requirements or job search will all be handled by a specialist who knows your sector inside-out. We are confident that our expertise can add value to your recruitment or job search process – get in touch to find out more.
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