Head Of Digital Marketing - Limassol

Duties And Responsibilities

• Develop and lead the end-to-end global digital marketing strategy across paid search, display, paid social, programmatic, SEO, and retargeting
• Plan, execute, and optimize high-performing campaigns across platforms such as Google Ads, Bing, Meta, TikTok, LinkedIn, X, and programmatic networks
• Build and scale an integrated lead generation framework using audience segmentation, funnel optimization, and performance analytics
• Translate commercial objectives into actionable, measurable digital strategies that support growth targets
• Champion a data-first marketing culture by integrating digital analytics with business intelligence for actionable insights
• Design and manage multi-touch attribution models and collaborate with IT and analytics teams to enhance reporting, dashboards, and decision-making tools
• Lead global digital campaigns with a strong focus on ROI, lead quality, scalability, and sustainable performance
• Oversee external media agencies to ensure alignment with strategy, efficient execution, and achievement of performance targets
• Continuously optimize campaigns through testing of creatives, landing pages, targeting, and channel mix
• Collaborate closely with internal stakeholders including Business Development, Product/IT, Compliance, Country Managers, and regional marketing teams.
  
  

• Fluent in English (minimum C1 level) with strong proficiency in both written and verbal
• Minimum 4 years of experience in digital or performance marketing, with at least 2 years in a strategic role leading end-to-end paid media strategies
• Proven experience driving data-led lead generation within financial services and/or FX trading environments
• Advanced knowledge of multi-channel attribution, funnel analytics, and media mix modeling
• Strong hands-on expertise with Google Ads, Meta Ads, LinkedIn Ads, GA4, Google Tag Manager, and data visualization tools such as Power BI
• Demonstrated ability to manage large media budgets with clear ROI and pipeline impact
• Highly analytical, growth-focused mindset with the ability to convert complex data into commercial strategy
• Excellent leadership, communication, and stakeholder management skills.
  
  

• Unique opportunity to build your career within a fast-growing, global organization
• Competitive remuneration package based on qualifications and experience, including 13th salary and discretionary performance bonuses
• Comprehensive medical insurance covering outpatient, inpatient, and dental care
• Continuous professional growth through our Employee Training & Development program
• Participation in our Provident Fund Scheme for long-term savings and investment
• Birthday and loyalty benefits recognizing employee milestones
• Collaboration with SportBenefit to support health and well-being
• Regular team-building events and group activities fostering a strong and engaging company culture.