Head Of Brand Marketing

Role Summary

The Head of Brand Marketing owns the brand strategy, positioning, and identity for the Astra Tech & Botim ecosystem, ensuring a distinctive and consistent brand experience across every market and touchpoint serving 150M+ users.

Reporting into the Director of Marketing, this role defines what the brand stands for and how it shows up – from narrative and visual identity to flagship brand campaigns and sponsorships. The Head of Brand Marketing builds brand awareness, affinity, and trust, and ensures the brand is a durable competitive advantage as the ecosystem expands across communication, fintech, and digital services.

Responsibilities

• Define and own the brand strategy, positioning, and narrative across the ecosystem.
• Ensure the brand reflects the Blueprint of Simplicity and resonates with diverse audiences.
• Evolve brand architecture as new products and services join the platform.
• Own the visual and verbal identity and maintain brand guidelines across all channels.
• Ensure consistent brand expression across product, marketing, and communications.
• Partner with design and product teams to embed the brand in every experience.
• Lead the development of flagship brand campaigns from concept to execution.
• Drive brand awareness, consideration, and affinity across priority markets.
• Manage creative agencies and production partners to deliver world-class work.
• Establish and track brand health metrics (awareness, consideration, trust, equity).
• Use research and insights to inform brand strategy and creative direction.
• Report on brand performance and its contribution to business objectives.
• Identify and manage brand partnerships, sponsorships, and cultural moments.
• Ensure partnerships reinforce brand positioning and reach target audiences.
• Maximise the value and impact of brand investments.
• Partner with Product Marketing, Integrated Marketing, and Social teams to bring the brand to life.
• Align stakeholders around a consistent brand narrative and standards.
• Support product launches with strong brand foundations.
  
  

• 8–10 years of experience in brand marketing, ideally within consumer technology, fintech, or digital platforms.
• Proven track record of building and scaling brands for large consumer audiences.
• Strong background in brand strategy, positioning, and integrated brand campaigns.
• Experience managing creative agencies and production partners.
• Data-informed approach to brand health measurement and creative effectiveness.
• Exposure to emerging markets and multicultural audiences is highly valued.