Head - Brand Operations

Objective:

This position is responsible for leading the end-to-end operations of the brand across all retail touchpoints. The role ensures strategic alignment with business goals, drives revenue growth, operational efficiency, and brand excellence by managing sales, retail execution, team development, and customer satisfaction.

Key Responsibility:

Sales and Profitability

• Achieve quantitative performance targets across key metrics such as Units Per Transaction (UPT), Average Transaction Value (ATV), monthly sales, sales per square foot, sales turnover, and shrinkage control.
• Define and drive store sales strategies to optimize profitability.
• Guide Area and Store Managers to enhance productivity and effective resource utilization.
• Control and reduce operational costs through process improvements and automation.
• Ensure compliance with SOPs, policies, and loss prevention guidelines across all stores.
• Supervise execution of brand-specific Visual Merchandising standards.
• Lead recruitment and training on sales techniques, customer service, and brand etiquette.
• Promote employee motivation and productivity through regular performance evaluation and coaching.

Employee Development

• Identify training and upskilling needs in collaboration with the L&D team.
• Formulate succession planning and talent development strategies.
• Set KPIs and KRAs for direct reports, conduct appraisals, and implement feedback mechanisms.
• Participate in recruitment and ensure behavioral and technical readiness of store teams.

Communication

• Conduct regular sales and operations reviews with Area and Store Managers.
• Communicate performance feedback and improvement areas to the store teams.
• Ensure brand engagement in customer loyalty programs such as Club Apparel.
• Participate in weekly management meetings to review business plans and results.

Stock Management

• Monitor and manage store inventory levels in collaboration with Brand and Planning teams.
• Drive coordination between operations, planning, and buying to improve product availability and inventory turnover.
• Identify and action on slow-moving stock; implement stock control and loss prevention initiatives.

Store Design and Projects Management

• Participate in the design and layout planning of new stores and refurbishments.
• Create store opening schedules in coordination with project and merchandising teams.
• Guide visual and operational readiness during store launches.
• Liaise with architects and project teams to ensure adherence to brand standards.

Miscellaneous

• Ensure brand visibility and alignment with marketing initiatives.
• Support with compliance, legal approvals, and documentation related to store operations.
• Provide insights to leadership on market trends, customer feedback, and performance risks.
• Training

Desired Experience:

• 12-15 years of experience in brand operations, with a minimum of 5 years in a leadership role.
• In-depth understanding of operational KPIs, customer service, and brand execution in a multi-store environment.
• Strong commercial acumen and team leadership abilities.
• Bachelor’s degree in Business Management, Retail, or a related field; MBA is preferred.