GULF Libya And Egypt Cardiometabolic Brand And Customer Manager

Job Description

GULF, Libya & Egypt Cardiometabolic Brand and Customer Manager

Location Dubai, UAE

Regional responsibility GULF, Libya & Egypt

About The Role

The GULF, Libya & Egypt (GLE) Cardiometabolic Brand and Customer Manager will lead our cardiometabolic portfolio in a strategic and highly visible role.

This position has two main pillars

• Lead a major new launch in cardiovascular (lipid-lowering) – shaping and executing the launch strategy for one of our most important future growth drivers in the region.
• Manage our established diabetes portfolio – overseeing a solid, established brand/franchise and maximizing key opportunities across the GLE markets.
  
  

You will be responsible for market understanding, brand strategy development and execution, cross-functional leadership, and close partnership with Sales and other key functions.

Key Responsibilities

Brand Strategy & Planning

• Lead the development and implementation of GLE brand strategies for the cardiovascular launch and established diabetes portfolio.
• Translate global/cluster strategies into localized, insight-driven brand plans for GULF, Libya and Egypt.
• Define clear objectives, positioning, value propositions and key messages for priority customer segments.
• Develop annual brand plans and tactical plans with clear KPIs and performance measures.
  
  

Cardiovascular Launch Leadership

• Own the end-to-end launch strategy and execution for the new cardiovascular lipid-lowering brand.
• Drive launch readiness milestones, success metrics, go-to-market model, and resource planning.
• Lead pre-launch and launch activities, including KOL and stakeholder engagement and impactful launch campaigns.
• Monitor competitive dynamics and adjust launch tactics to secure strong and sustainable uptake.
  
  

Established Diabetes Portfolio Management

• Manage and optimize performance of the established diabetes portfolio across GLE.
• Identify and prioritize growth and defense opportunities by segment, geography and channel.
• Execute tactical initiatives to sustain and grow market share, brand equity and profitability for the existing brands.
  
  

Market & Customer Insights

• Build deep understanding of the cardiometabolic (with focus on cardiology) landscape in GULF, Libya and Egypt.
• Analyze market data, competitive intelligence and treatment patterns to identify opportunities and risks.
• Generate and apply actionable customer insights from HCPs, KOLs and payers to guide strategies and tactics.
  
  

Digital & Omnichannel Engagement

• Design and implement digital and omnichannel initiatives (e.g., email, webinars, remote engagement, web content, compliant social/digital channels) supporting both the launch and established portfolio.
• Integrate digital and field activities to deliver a coherent customer experience.
• Use analytics to track engagement and impact, adjusting content, targeting and channel mix based on insights.
  
  

Cross-Functional Leadership & Collaboration

• Lead the cross-functional brand team (Sales, Market Access, Policy, Medical, Regulatory, Finance, etc.) to ensure aligned and integrated execution.
• Partner with Market Access and Policy to support access, pricing and policy initiatives aligned to brand priorities.
• Collaborate with Medical Affairs to ensure scientifically sound, compliant communication and strong medical–marketing synergy.
• Manage agencies and external partners to deliver high-quality promotional and educational materials.
  
  

Execution, Performance & Compliance

• Work closely with Sales to ensure strong execution in the field, including clear direction, tools and training.
• Track performance versus KPIs (sales, market share, uptake, digital metrics, engagement) and adjust plans accordingly.
• Ensure all activities comply with internal policies, ethical standards and local regulations.
  
  

Qualifications & Experience

Required

• Bachelors Degree in any relevant field (Pharma/Business)
• Minimum 5 years of experience in the pharmaceutical industry.
• Proven experience in marketing and/or brand management with responsibility for strategy and execution.
• Direct experience working in the GULF pharmaceutical market.
• Strong analytical skills, with the ability to translate data and insights into effective strategies and actions.
• Excellent communication and presentation skills; able to influence and align diverse stakeholders.
• Demonstrated ability to lead cross-functional teams and drive results in a matrix environment.
• Ability and willingness to be based in Dubai.
  
  

Preferred

• Direct experience working in the GULF pharmaceutical market is preferred
• Experience in the Cardiometabolic and/or Cardiology therapeutic area
• Proven experience with product launches, ideally in cardiovascular or other specialty areas.
• Strong background in digital/omnichannel marketing.
  
  

Travel Requirements

• Willingness and ability to travel within the GULF, Libya & Egypt region as business needs require.
  
  

Required Skills

Adaptability, Adaptability, Agile Methodology, Animal Health Sales, Brand Equity, Brand Management, Brand Strategy, Cardiology, Coaching, Communication, Creative Campaign Development, Ethical Standards, Goal Feedback, Go-to-Market Strategies, Interpersonal Relationships, Launch Strategy, Market Access, Marketing, Marketing Budget Management, Marketing Data Analysis, Marketing Strategy Implementation, Market Research, Pathophysiology, People Management, Pricing Strategies {+ 5 more}

Preferred Skills

Current Employees apply HERE

Current Contingent Workers apply HERE

Search Firm Representatives Please Read Carefully

Merck & Co., Inc., Rahway, NJ, USA, also known as Merck Sharp & Dohme LLC, Rahway, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails.

Employee Status

Regular

Relocation

VISA Sponsorship

Travel Requirements

Flexible Work Arrangements

Not Applicable

Shift

Valid Driving License

Hazardous Material(s)

Job Posting End Date

03/13/2026

• A job posting is effective until 11 59 59PM on the day BEFORE the listed job posting end date. Please ensure you apply to a job posting no later than the day BEFORE the job posting end date.
  
  

Requisition ID R387037

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