growth marketing manager

Role Overview

We are looking for a data-driven Growth Marketing Specialist to own and scale our end-to-end marketing funnel—from awareness to acquisition, activation, and retention.

This role is focused on performance, measurable ROI, and continuous optimization, combining paid media, email marketing, automation, and analytics to drive high-quality user and customer acquisition.

You will work closely with product, sales, and CRM teams to design campaigns that directly impact revenue, conversions, and user growth.

🎯 Key Responsibilities

🔹 Growth & Performance Marketing

• Plan and execute multi-channel growth strategies (Google Ads, Meta, LinkedIn, etc.)
• Own performance marketing campaigns (CPC, CPA, CPL optimization)
• Continuously test and scale campaigns based on ROI
• Manage budget allocation across channels for maximum efficiency

🔹 Email Marketing & Automation

• Build and manage email campaigns for acquisition, nurturing, and re-engagement
• Create automated workflows (drip campaigns, onboarding, lifecycle emails)
• Improve open rates, CTR, and conversions
• Implement tools like Amazon SES, Mailchimp, or HubSpot

🔹 Funnel Optimization & Conversion

• Optimize full funnel: Ad → Landing Page → Signup → Activation
• Improve conversion rates (CRO) across campaigns and landing pages
• Run A/B tests on ads, creatives, email subject lines, and landing pages
• Collaborate with design & dev teams for high-converting landing pages

🔹 Tracking, Analytics & Attribution

• Implement tracking using Google Analytics, Google Tag Manager, Meta Pixel, etc.
• Track user journey, behavior, and campaign attribution
• Build dashboards for:
  • Open rates / Click rates
  • Cost per lead (CPL)
  • Customer acquisition cost (CAC)
  • ROI by channel
• Identify drop-offs and optimize funnel performance

🔹 Lead Generation & CRM Integration

• Generate high-quality leads for sales and platform growth
• Integrate marketing campaigns with CRM systems
• Track user actions from email → landing → registration → conversion
• Work with tools like Apollo.io or CRM systems

🔹 Content & Campaign Strategy

• Develop campaign messaging, ad creatives, and email copy
• Plan growth experiments and viral/organic loops
• Coordinate SEO and content strategies for long-term growth

📊 Key KPIs (What Success Looks Like)

• Cost per Lead (CPL) reduction
• Conversion Rate improvement
• Email Open Rate & CTR growth
• Customer Acquisition Cost (CAC)
• ROI / ROAS on campaigns
• Lead-to-customer conversion %

🧠 Required Skills & Experience

• 3–6+ years in Growth / Digital / Performance Marketing
• Strong experience in:
  • Paid Ads (Google, Meta, LinkedIn)
  • Email Marketing & Automation
  • Funnel Optimization & CRO
• Deep understanding of:
  • Attribution models
  • A/B testing
  • Marketing analytics
• Hands-on with:
  • Google Analytics
  • SEMrush / Ahrefs
  • Email platforms (SES, Mailchimp, etc.)