Growth Marketer DTC E-Commerce

GROWTH MARKETER (DTC E-COMMERCE)

Location: Remote

Working Hours: Monday to Friday, 9:00 AM – 5:00 PM UK GMT (minimum 4 hours overlap)

Contract Type: Independent contractor

Language: Applications accepted in English only.

About Purolabs

Purolabs is a fast-growing DTC supplements brand based in the UK with over 350,000 happy customers.

We create clean, science-backed supplements that actually work. No fillers, no nasties, just real results.

Featured in Vogue, Womens Health, and Evening Standard, our UK-made products are trusted by health-conscious people who refuse to compromise on quality.

THE ROLE

Were looking for a proactive and data-driven Growth Marketer who lives and breathes performance marketing and customer acquisition.

This is not a brand marketing role. The focus is entirely on direct response: driving measurable customer acquisition, optimising funnels, and scaling campaigns profitably.

Youll own the full growth strategy, working hands-on with paid acquisition, conversion optimisation, and customer retention.

You should be the kind of person who obsesses over unit economics, loves testing new approaches, and gets genuinely excited when you crack a winning strategy that scales.

What Youll Be Doing

Paid Acquisition & Campaign Management

• Plan, execute, and optimise paid social campaigns across Meta to hit ROAS and CAC targets
• Develop systematic testing frameworks for audiences, creative angles, and landing pages
• Scale winning campaigns while maintaining profitability and healthy unit economics
• Monitor daily ad account performance and make data-driven optimisation decisions
• Collaborate with creative team to provide performance feedback and strategic direction
  
  
  

• Own key growth metrics including CAC, LTV, ROAS, MER, CPA, and contribution margin
• Build and maintain dashboards to track funnel performance and identify bottlenecks
• Conduct cohort analysis and customer lifetime value modelling
• Review campaign data to understand whats working and communicate insights clearly to the team
• Present weekly performance reports with actionable strategic recommendations
  
  
  

• Run structured A/B tests on landing pages, product pages, and checkout flow
• Analyse user behaviour using Google Analytics, heatmaps, or tools like Triple Whale
• Identify friction points in the customer journey and implement solutions
• Optimise email flows and post-purchase sequences to increase retention and LTV
  
  
  

• Develop quarterly growth roadmaps aligned with revenue and profitability targets
• Test and scale new traffic sources including TikTok, YouTube, and emerging platforms
• Conduct competitor analysis and market research to identify growth opportunities
• Proactively flag issues, spot inconsistencies, and solve problems before they escalate
  
  
  

• 2-3+ years of proven experience in direct response or growth marketing for DTC e-commerce brands
• Strong track record of managing and scaling paid social campaigns profitably on Meta Ads
• Deep understanding of direct response metrics and unit economics (CAC, LTV, ROAS, MER, CPA, contribution margin)
• Hands-on experience reviewing ad accounts and understanding campaign performance
• Ability to provide clear feedback to creative teams based on data and performance insights
• Proven ability to run structured experiments and iterate based on results
  
  
  

• Expert-level proficiency with Meta Ads
• Strong analytical skills with advanced Excel/Google Sheets and data visualisation
• Experience with conversion tracking and attribution
• Familiarity with Shopify and e-commerce analytics
• Tech savvy and fast learner of new platforms/tools
  
  
  

• Experience with supplements, skincare, or subscription-based products
• Knowledge of email marketing platforms like Klaviyo and retention strategies
• Experience with TikTok or Google Ads
• Background in health or wellness industry
  
  
  

• Numbers-obsessed and data-driven. You make decisions based on metrics, not opinions
• Highly detail-oriented with the ability to spot inconsistencies and think strategically
• Proactive problem-solver who anticipates issues before they arise
• Strong communicator who can translate data into clear, actionable insights
• Self-starter who takes ownership and drives results independently
  
  
  

• Fully remote with flexibility during UK hours
• Competitive rate and paid time off (including UK bank holidays)
• Real ownership over growth strategy and performance outcomes
• Work with a product that genuinely improves peoples wellbeing
• Join a fast-growing brand with proven product-market fit
  
  
  

• This is a remote contractor position (not employment)
• Applications welcome from all countries
• Must be available during UK working hours (9am-5pm GMT) with a minimum 4-hour overlap