Growth Lead - AI And WEB3

About the role:

• We’re looking for a senior growth operator to own acquisition and growth across two products:
• Attractor — an AI platform for creators.
• Dlicom — a Web3 social product.
• You will own the full growth cycle: traffic, campaigns, funnels, creators, KOLs, affiliates, ambassadors, paid acquisition, analytics, attribution, experiments, and external growth partners.
• This is not a media buyer or campaign coordinator role. We need someone who can take a growth objective, build the strategy, execute through the right people and channels, measure the result, and decide what to scale or kill.

• Growth strategy and acquisition for both products
• Paid acquisition strategy and management of performance specialists
• Creator, KOL, affiliate, ambassador, and referral programs
• Acquisition funnels, pages, onboarding, activation, and CRO
• Growth campaigns and experimentation
• External agencies, freelancers, creators, and growth partners
• Growth analytics, attribution, dashboards, and reporting
• Budget allocation across channels and experiments
• Identifying new scalable acquisition channels
• For Attractor, a major focus will be creator acquisition and activation.
• For Dlicom, the focus will include user and creator acquisition, app activation, ecosystem participation, and retention.

• 6+ years of hands-on growth experience
• Proven growth cases in both AI and Web3
• Experience across multiple acquisition channels
• Strong understanding of paid acquisition, funnels, CRO, referrals, creators, KOLs, affiliates, and partnerships
• Strong analytical skills and experience with attribution and product analytics
• Experience managing budgets, agencies, freelancers, and specialists
• Excellent English
• High ownership and ability to operate without constant direction

• You only know paid ads
• You only manage agencies but don’t understand execution
• You focus on impressions and followers instead of activation and business results
• You can’t independently analyse growth performance
• You wait for someone else to tell you what to test next
• You talk more than you do, or you argue with the team and look for someone to blame.

• Within the first 90 days, you should:
• Audit all current growth channels and funnels
• Build clean growth reporting and attribution
• Establish a clear experimentation roadmap
• Improve acquisition efficiency and activation
• Build scalable systems for creators, KOLs, affiliates, paid traffic, and external partners
• Remove the need for the CMO to manually manage growth execution