Group Marketing Manager - F&B 23D25

The Group Marketing Manager for the Food and Beverage (F&B) sector holds a pivotal role in strategically managing and enhancing the brand presence across various platforms. This position requires a cutting-edge professional adept in crafting and implementing marketing strategies that drive growth, increase revenue, and elevate brand awareness. With a keen understanding of market trends and consumer behavior, the Group Marketing Manager collaborates with cross-functional teams to achieve marketing excellence. This role also involves overseeing the development and execution of innovative marketing campaigns, optimizing marketing budgets, and ensuring all branding elements seamlessly align with the company's mission and vision. A dynamic individual with exceptional leadership skills and a passion for the food and beverage industry will thrive in this critical role, steering the brand towards sustained success.

Responsibilities

• Develop and implement comprehensive marketing strategies across all F&B brands.
• Lead cross-functional teams to ensure successful execution of marketing initiatives.
• Analyze market trends and consumer behavior to inform strategic planning.
• Monitor and optimize marketing budgets to ensure maximum return on investment.
• Oversee creative development of marketing materials and promotional campaigns.
• Maintain consistency in brand messaging and ensure alignment with company vision.
• Collaborate with sales teams to align marketing strategies with sales objectives.
• Utilize data-driven insights to refine and enhance marketing approaches.
• Drive brand awareness through innovative digital and traditional marketing channels.
• Evaluate and report on the effectiveness of marketing campaigns and initiatives.
• Manage external partnerships with vendors, agencies, and media companies.
• Champion brand voice and identity across all consumer touchpoints.

Requirements

• Bachelor’s degree in marketing, business, or related field is required.
• At least 5 years of experience in marketing management, preferably in F&B.
• Demonstrated ability to develop and implement successful marketing strategies.
• Strong analytical skills with a data-driven approach to decision-making.
• Excellent communication and interpersonal skills are essential for this role.
• Proven leadership experience in managing and developing marketing teams.
• Ability to thrive in a fast-paced and dynamic work environment.