Job Description

The GC&E Sales Executive at Waldorf Astoria DIFC, a Forbes Five-Star hotel is responsible for delivering seamless and refined service in the selling and coordination of group, conference, meeting, and banqueting spaces. The role focuses on soliciting and managing medium-sized local and group events, meetings and convention affiliate business, ensuring each guest experience reflects the elegance, precision and personalized service.

What will I be doing?

As Group, Conference, and Events (GCE) Sales Executive, you will maximise revenue opportunities in the areas of group reservations, conferences and events by driving sales leads and increasing conversions. The GC&E Sales Executive will interact frequently with Guests and customers with the intention of earning repeat and expanded business. Specifically, a Group, Conference, and Events (GCE) Sales Executive will perform the following tasks to the highest standards:

  • Provide smooth, efficient, and personalized service throughout the group and events sales process, ensuring a refined guest experience aligned with Waldorf Astoria standards.
  • Handle negotiations with meeting planners, prepare tailored offers and contracts, and generate accurate Banquet Event Orders (BEOs) based on agreed contractual terms.
  • Actively solicit, secure, and manage medium-sized local groups, meetings, banquets, and convention affiliate business, including meetings.
  • Generate food and beverage revenue for groups and meetings of up to 100 guests and up to 20 guest room nights by responding promptly and professionally to customer inquiries.
  • Conduct curated hotel and facilities tours, presenting the property and services with confidence, elegance, and attention to detail.
  • Maintain strong client relationships from initial inquiry through post-event follow-up, ensuring satisfaction, loyalty, and repeat business.
  • Coordinate group room bookings through close collaboration with Group Reservations and Individual Reservations teams to ensure accuracy and seamless execution.
  • Prepare, organize, and distribute all GC&E administrative documentation, including BEOs, amendments, weekly schedules, monthly forecasts, and related correspondence.
  • Ensure all offers are issued within established timelines and in strict adherence to Hilton sales guidelines and procedures.
  • Control invoicing for completeness and accuracy, ensuring timely payment and compliance with contractual and financial requirements.
  • Consult with the GC&E Sales Manager when preparing special pricing, ensuring alignment with revenue strategies and approval processes.
  • Support the daily distribution of departmental reports, BEOs, reader boards, and change logs to all relevant operational teams.
  • Work closely with Administrative Assistants to maintain accurate files, documentation, and up-to-date catering marketing collateral.
  • Maintain full and up-to-date knowledge of Meetings, Hilton Honors, Honors Meeting Planner Program, Meeting Broker platforms, and applicable company agreements.
  • Ensure accurate, complete, and timely entry of all sales activities, guest details, contracts, and event data in Delphi Sales & Catering.
  • Uphold all brand standards, confidentiality requirements, and data accuracy when handling guest records and sales systems.
  • Maintain excellent working relationships with all support departments, including Banquets, Culinary, Operations, and Function Room teams, ensuring seamless coordination and execution.
  • Act as a liaison between clients and internal teams to ensure event requirements are clearly communicated and delivered to the highest standard.
  • Support a culture of collaboration, professionalism, and service excellence across the hotel.


What are we looking for?

A Group, Conference, and Events (GCE) Sales Executive serving Hilton brands is always working on behalf of our Guests and working with other Team Members. To successfully fill this role, you should maintain the attitude, behaviours, skills, and values that follow:

  • Strong knowledge of the local market
  • Proficiency in the Delphi system
  • Good organisational and administration skills
  • Positive attitude and good communication skills
  • Commitment to delivering a high level of customer service
  • Confident telephone manner
  • High level of IT skills
  • Excellent grooming standards
  • Experience working in the Conference and Events Sales function


It would be advantageous in this position for you to demonstrate the following capabilities and distinctions:

  • Experience in a luxury hotel
  • Knowledge of the hotel property management systems
  • Qualification, degree, or certification in a relevant field


What will it be like to work for Waldorf Astoria Hotels & Resorts?

Waldorf Astoria provides guests the exceptional environment and the personalised attention of True Waldorf Service that creates a singular experience. If you understand the value of personalised attention and know how to treat even the most extraordinarily different experiences with the same rich level of customer service, you may just be the person we are looking for!

Work Locations

Waldorf Astoria Dubai International Financial Centre

Schedule

Full-time

Brand

Waldorf Astoria Hotels & Resorts

Job

Sales


Job Details

Role Level: Entry-Level Work Type: Full-Time
Country: United Arab Emirates City: Dubai
Company Website: http://stories.hilton.com Job Function: Sales
Company Industry/
Sector:
Hospitality

What We Offer


About the Company

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