Group Account Director - Technology PR

Who We Are

Burson is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation.

Burson is part of WPP (LSE/NYSE: WPP), the creative transformation company. For more information visit bursonglobal.com and follow us on LinkedIn and Instagram.

More About The Role

Burson’s MENA operations stand as one of the largest and most respected communications agencies in the region, delivering impactful strategies rooted in craft, curiosity, counsel, and camaraderie. Burson MENA is a trusted partner for clients navigating complex communications and public affairs landscapes, shaping reputations, and driving business outcomes across diverse sectors.

Burson MENA has offices in Dubai, Abu Dhabi and Saudi Arabia and also part of the region is Qatar, Jordan, Bahrain and Egypt. Our team combines strategic expertise with AI-driven insights to craft compelling narratives that influence key decision-makers. Backed by a strong international and global network, we provide innovative, data-driven solutions that connect with audiences and create lasting impact. At Burson, our inclusive and high-performance culture fuels innovation, empowering individuals to excel and collaborate in a dynamic environment where growth thrives.

We’re looking for a highly strategic and commercially astute Group Account Director with deep expertise across B2B/Corporate & Consumer technology communications. You will have a proven track record of leading major technology accounts, understanding the intricate relationship between corporate reputation, B2B narratives, and engaging consumer campaigns.

A profound passion for what technology enables, combined with a vision for its communication, is essential as you will be working with a portfolio of the world’s leading technology brands.

What Youll Do

• Lead and strategically manage a portfolio of high-profile technology accounts, ensuring exceptional client service and strategic alignment with business objectives.
• Provide high-level strategic communications counsel to senior client stakeholders, acting as a trusted advisor across B2B/corporate reputation and consumer engagement.
• Drive the development and execution of integrated communication strategies and campaigns for technology clients, encompassing PR, content, digital, and events.
• Cultivate and expand senior media and influencer relationships across business, technology, and consumer outlets to secure impactful coverage and thought leadership opportunities.
• Oversee crisis and issues management for technology clients, providing expert guidance and executing robust communication plans.
• Lead, mentor, and develop a high-performing team of account managers and executives, fostering their growth and ensuring excellence in delivery.
• Champion creative thinking, data-driven insights, and innovative approaches to client challenges and campaign development.
• Contribute significantly to new business development, including identifying prospects, developing proposals, and leading pitches for technology accounts.
  
  

Experience That Contributes To Success

• Demonstrable passion for what technology enables and a deep understanding of the global and regional technology landscape (B2B, corporate, and consumer).
• Extensive proven experience in technology PR, specifically leading high-profile B2B/corporate and consumer technology accounts within an agency environment.
• Exceptional leadership capabilities, with a proven track record of managing, mentoring, and inspiring senior and junior account teams.
• Highly strategic client handler with the ability to provide expert counsel and navigate complex client challenges at a senior level.
• Proven ability to develop and execute sophisticated, integrated communication plans that deliver measurable results and align with client business objectives and market trends.
• Expertise in media relations, influencer engagement, and thought leadership strategies across the technology spectrum.
• Familiarity and practical application of advanced PR measurement tools and a data-driven approach to demonstrating campaign performance and ROI.
• Outstanding written and verbal communication skills, with experience in approving high-level communications materials
  
  

You Belong At Burson

Our vision is for Burson to be the leading ‘academy company’ for creative communications professionals and emerging leaders. We provide a dynamic environment where ambitious colleagues come to elevate their skills, expand their networks, and ultimately, produce the best solutions for today’s leading brands. Our commitment to your growth is reflected in our robust benefits and people programs, which include professional development opportunities, mentorship programs with industry leaders, a vibrant and inclusive company culture fostering collaboration and innovation and packages designed to reward and retain top talent. We invest in our people because we believe their success is our success.

At Burson, we’re an agency of learn-it-alls. We recognize that the things we do best, creativity and communications, require a level of nuanced understanding. That’s why it’s imperative for us to hire extraordinarily talented people of all backgrounds and identities. Without that we can’t do the essential work of inspiring bold ideas, fostering constructive dialogue, cultivating meaningful experiences, and driving innovation and creativity for our partners. Your unique point of view—your talent—is what makes you a #BursonPerson, and it’s how we deliver exceptional results for our clients, together.

We believe the best work happens when were together, fostering creativity, collaboration, and connection. Thats why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

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