Grad PR Trainee - Cross Practice

Who We Are

Burson is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation.

Burson is part of WPP (LSE/NYSE: WPP), the creative transformation company. For more information visit bursonglobal.com and follow us on LinkedIn and Instagram.

More About The Role

Burson UAE is seeking enthusiastic and driven Grad Trainees to join our dynamic team in Dubai! This is an entry-level opportunity for bright minds ready to immerse themselves in the fast-paced world of integrated communications. If youre keen to learn, contribute, and grow within a supportive environment, and excited by the prospect of working across diverse sectors, we want to hear from you! Open to all nationalities.

As a Grad Trainee with Burson, you will gain hands-on experience across the full spectrum of integrated communications. This role is designed to provide a comprehensive introduction to agency life, offering exposure to real client work and strategic campaigns. Youll have the unique opportunity to learn from industry experts and contribute to projects spanning sectors such as Consumer & Brand, Data & Intelligence, Corporate, Technology, Mobility & Transport, Health & Wellness, Government & Public Affairs, and Destination.

What Youll Do

• Assist senior team members with daily account management tasks and client support.
• Conduct thorough research on industry trends, media landscapes, and client competitors.
• Draft initial versions of press releases, social media content, and internal communications.
• Monitor media coverage and social conversations, compiling reports for client updates.
• Support in building and maintaining media lists, journalist contacts, and influencer databases.
• Help coordinate project logistics, including scheduling meetings and managing administrative tasks.
• Actively participate in team meetings and creative brainstorming sessions, contributing fresh perspectives.
• Learn to utilize Bursons data and intelligence tools, assisting with basic data collection and analysis.
  
  

Experience That Contributes To Success

• Recent graduate with an interest in Communications, Marketing, Journalism or Data Analytics.
• Demonstrated passion for the communications industry through academic projects, volunteer work, or internships.
• Excellent written and verbal communication skills in English; Arabic language skills are a plus.
• Strong research abilities and a keen eye for detail.
• Proactive attitude, eager to learn, and a willingness to take initiative.
• Ability to work effectively both independently and as part of a team.
• Basic proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).
• Understanding of social media platforms and their role in communication
  
  

You Belong At Burson

Our vision is for Burson to be the leading ‘academy company’ for creative communications professionals and emerging leaders. We provide a dynamic environment where ambitious colleagues come to elevate their skills, expand their networks, and ultimately, produce the best solutions for today’s leading brands. Our commitment to your growth is reflected in our robust benefits and people programs, which include professional development opportunities, mentorship programs with industry leaders, a vibrant and inclusive company culture fostering collaboration and innovation and packages designed to reward and retain top talent. We invest in our people because we believe their success is our success.

At Burson, we’re an agency of learn-it-alls. We recognize that the things we do best, creativity and communications, require a level of nuanced understanding. That’s why it’s imperative for us to hire extraordinarily talented people of all backgrounds and identities. Without that we can’t do the essential work of inspiring bold ideas, fostering constructive dialogue, cultivating meaningful experiences, and driving innovation and creativity for our partners. Your unique point of view—your talent—is what makes you a #BursonPerson, and it’s how we deliver exceptional results for our clients, together.

We believe the best work happens when were together, fostering creativity, collaboration, and connection. Thats why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

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