Google Analytics GA4 Specialist

Title: Google Analytics (GA4) Specialist

Location: Fully Remote (EMEA Time Zone)

Type: Contract/Full-time

Experience: Senior

About Us

Teraleads is a fast-growing marketing agency specializing exclusively in dental marketing. We partner with dental clinics across the USA, delivering PPC, SEO, and full arch marketing strategies that drive real patient acquisition and practice growth. We're hiring a Google Analytics (GA4) Specialist to make sure every click, call, form and booked patient is measured accurately, so our campaigns are optimised on data we can trust.

Key Responsibilities

• Own GA4 configuration across a portfolio of client properties, including data streams, events, key events, custom dimensions, audiences and data retention settings
• Build, manage and maintain Google Tag Manager containers for all client websites and landing pages, keeping implementations clean, documented and consistent across accounts
• Set up and maintain conversion tracking for Google Ads, Meta and TikTok, including form submissions, phone calls, booking widgets and thank-you page events
• Implement and troubleshoot Enhanced Conversions, Consent Mode v2 and offline conversion imports from CRM data, so ad platforms optimise toward booked and qualified patients rather than raw leads
• Track, measure and analyse user behaviour across websites and landing pages to identify drop-off points, friction and opportunities to improve conversion rates
• Audit existing tracking setups for new clients, identify gaps, duplicates and broken tags, and deliver a clear fix plan
• Build reporting dashboards in Looker Studio that give the Google Ads, Meta and SEO teams accurate, easy-to-read performance data
• Work closely with the Google Ads, Paid Social, SEO and Web Development teams to make sure every campaign and landing page launches with tracking verified and working
• Monitor data quality on an ongoing basis and flag anomalies, tracking breaks or attribution issues before they affect campaign decisions
• Leverage AI tools to automate audits, QA checks, reporting and repetitive workflows. We encourage candidates who actively build AI-powered workflows, prompts or automation to support their day-to-day work
• Stay current on GA4, GTM and privacy changes, especially those affecting healthcare and US-based advertisers

Requirements

This role requires dedicated, hands-on analytics and tracking experience. General digital marketing, media buying or SEO experience does not qualify, even at a senior level. Candidates must show a strong technical background in GA4 and Google Tag Manager specifically.

• Minimum 5 years of hands-on experience in web analytics and conversion tracking, with deep GA4 expertise
• Advanced Google Tag Manager skills, including custom triggers, variables, data layer implementation and debugging
• Proven experience setting up conversion tracking for Google Ads, including Enhanced Conversions and offline conversion imports
• Strong understanding of attribution, cross-domain tracking, UTM structure and event-based measurement
• Experience with Consent Mode v2 and privacy-compliant tracking setups
• Experience building dashboards in Looker Studio
• Working knowledge of HTML and JavaScript for tag implementation and troubleshooting
• Experience integrating tracking with CRM and lead management systems
• Ability to manage multiple client properties at once without dropping accuracy or quality
• Active Google Analytics certification

Ability to showcase past tracking work is required. Candidates should be prepared to walk through GA4 and GTM setups they've built, explain how they solved tracking and attribution problems, and show how their work improved campaign decisions or lead quality.

Preferred Qualifications

• Experience in dental or healthcare marketing is highly preferred
• Understanding of HIPAA considerations for tracking on US healthcare websites
• Experience with server-side tagging (GTM server containers)
• Experience with call tracking platforms such as CallRail
• Experience with BigQuery and the GA4 BigQuery export
• Experience tracking Meta Pixel and Conversions API, and TikTok Pixel and Events API
• Excellent communication skills, with the ability to explain technical tracking issues clearly to non-technical teams
• Comfortable working independently and as part of a team

Salary

Determined by the candidate's analytics and tracking experience, skill level, and location.

Why Join Teraleads?

• Remote-first organization
• Be part of a high-growth company transforming dental practices across the USA
• Supportive team environment
• Real career growth opportunities

How to Apply

Please submit your resume only through our website: www.teraleads.com/careers/ Applications submitted elsewhere will not be considered.