General Manager Car Rental

Milele Car Rental is seeking an experienced and commercially driven General Manager to lead and scale its car rental business. This is a senior leadership role with full financial and administrative authority, responsible for end-to-end business performance, growth and operational excellence.

The role reports directly to the CEO – Automotive and will play a key role in shaping strategy, profitability, and customer experience across the rental business.

Key Responsibilities

Business & P&L Ownership

• Own full P&L responsibility for the car rental business, ensuring revenue growth, cost optimization, and sustainable profitability.
• Develop and execute short- and long-term business strategies aligned with group objectives.
• Drive pricing, utilization, fleet mix, and yield management to maximize returns.
  
  

Operations & Fleet Management

• Oversee all rental operations including fleet planning, utilization, maintenance coordination, and asset lifecycle management.
• Ensure high service standards across customer touchpoints while maintaining operational efficiency.
• Establish and monitor KPIs for utilization, downtime, damages, and operational costs.
  
  

Sales, Marketing & Partnerships

• Lead B2B, B2C, and corporate sales strategies to grow market share.
• Strengthen partnerships with corporate clients, aggregators, brokers, and digital platforms.
• Collaborate with marketing teams on demand generation, pricing campaigns, and brand visibility.
  
  

Financial & Administrative Authority

• Exercise financial and administrative authority over budgets, approvals, contracts, and vendor management.
• Ensure strong governance, compliance, and risk controls in line with UAE regulations.
• Drive process discipline and reporting transparency.
  
  

People & Leadership

• Build, lead, and develop high-performing teams across operations, sales, and support functions.
• Set clear performance expectations, accountability frameworks, and succession plans.
• Foster a performance-driven, customer-centric, and ethical work culture.
  
  

Customer Experience & Compliance

• Ensure consistent delivery of high-quality customer experience while minimizing complaints and operational risks.
• Maintain compliance with all RTA, insurance, legal, and regulatory requirements.
  
  

Candidate Profile

10+ years of senior leadership experience in the car rental, automotive leasing or mobility sector (UAE or GCC experience strongly preferred).

Proven track record of running a car rental business with full P&L responsibility.

Strong understanding of fleet economics, utilization, pricing, and cost structures.

Demonstrated ability to scale operations, improve margins, and build strong teams.

Commercially astute, data-driven, and decisive with strong stakeholder management skills.

Experience working closely with CEOs, boards, or group leadership.

Why Join Milele Car Rental?

Opportunity to lead and shape a growing car rental business with decision-making authority.

Direct exposure to group leadership and strategic influence.

Competitive compensation aligned with leadership impact.

Platform to build, scale, and leave a lasting operational legacy.

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