About ADA
ADA is the Data and AI Experience Company. Present in 14 markets globally, we build intelligent experiences that power enterprise growth, spanning identity and authentication, personalization, commerce, and data & AI foundations; where every touchpoint earns trust, every interaction creates value, and every decision runs on real-time intelligence, so enterprises can stay ahead and deliver measurable outcomes. Our mission is to build the worlds most intelligent growth platform for every client we serve. We work with over 1,500 global brands across CPG, Retail, Telco, BFSI, and Healthcare.
Job Purpose
The Finance Business Partner role in ADA is critical to the success of our Business Units by providing important financial support focused on the accuracy of forecasting, planning and our monthly financial results. You will not only utilise your financial and commercial acumen, you will develop a deep understanding of the business you support so that you can collaborate with business leaders to enhance our growth and profit ambitions across numerous global markets.
ADA partners with leading global and regional brands to provide authentication, conversational AI, commerce and personalisation platforms & solutions. As transaction volumes, business models and platform complexity increase, strong revenue governance and financial accuracy become critical to sustainable and profitable growth.
The Finance Business Partner exists to bridge the gap between Business, Operations and Finance, ensuring that revenue, cost and margin are accurately captured, governed and reconciled across our platforms and services. This role plays a key part in establishing robust revenue recognition, reconciliation processes and performance transparency, enabling commercial teams to make confident growth decisions while protecting ADA from revenue leakage, billing disputes and margin erosion.
Responsibilities:
Bu siness Review s , Forecasting & Performance Management
- Partnering with the Head of Department to prepare the monthly business review and forecast presentation to demonstrate the progress of the BU toward s agreed growth targets and KPIs .
- Lead the annual planning process for the BU based on the objective and timelines set by the global FP&A team . Participate in other long range planning initiatives and drive a balanced view on the opportunity for growth of the BU.
- Develop and maintain performance dashboards covering revenue, cost, margin and key operational drivers .
- Investigate variances between forecast, operational performance and actual financial results, and drive corrective actions .
Business Partnering & Commercial Support
- Act as finance partner to Commercial, Business Development, Strategy and Head of Departments on pricing models, deal structures and contract terms, ensuring financial viability and revenue clarity.
- Support business case development for new clients, solutions and operating models, including cost-to-serve and margin impact analysis.
- Translate financial performance into actionable insights for business leaders, highlighting drivers of different levels of the P&L , variances and improvement opportunities.
- Ensure profitability analysis by material customer/ brand or vertical is tracked and actionable insights to improve delivery
Revenue Governance & Reconciliation
- Own end-to-end revenue governance framework for our business unit model ( s ) , including (not limited to) SAAS software, professional services, marketplace commissions, service fees, fulfilment fees and performance-based charges.
- Lead systematic reconciliation between platform data, OMS, WMS and finance systems to ensure completeness and accuracy of revenue, cost of goods and cost of sales capture . Understand the provision of professional services including utilisation and margins needs to have a successful practice in this area.
- Identify, quantify and resolve revenue leakage, billing discrepancies and unbilled services in collaboration with Commercial and Operations teams.
- Establish standardised reconciliation processes, controls and timelines to support timely and accurate month-end and quarter-end closing.
Financial Controls & Process Improvement
- Design and implement financial controls across high-volume transactional processes to reduce manual intervention and error risk.
- Partner with Head of Platform Operations & Enablement and Technology teams to automate revenue and cost data flows where possible.
- Ensure alignment between operational processes and financial treatment, including revenue recognition timing and cost allocation logic.
Stakeholder & Change Management
- Serve as trusted advisor to Business, Op eration s and Finance stakeholders, driving shared ownership of financial accuracy and performance.
- Lead change initiatives related to new systems, platforms or business models, ensuring financial processes are embedded from day one.
- Provide training and guidance to non-finance teams on financial governance, data accuracy and revenue drivers.
SUCCESS MEASURES
STRATEGIC ACTIONS
- Push on margin improvement and profitability by customer/ brand
- Reducing friction between Business and Finance
- Enabling scalable industry solutions without financial chaos
- Protecting revenue as transaction volume grows
KEY DELIVERY METRICS
- Reduction in revenue discrepancies and billing adjustments
- Month-end close cycle time and accuracy
- Improvement in CM1 accuracy and predictability
- Automation rate of reconciliation processes
- Business satisfaction score with finance partnership
Experience
- Minimum 6–10 years experience in finance, FP&A or business partnering roles . Commercial and relevant industry experience preferred
- Proven experience in revenue reconciliation, revenue recognition and financial controls
- Experience working closely with Commercial and Operations teams
- Experience in multi-country or regional environments is an advantage
Qualification
- Bachelor’s Degree in Finance , Accounting, Business or related field
- Professional qualification (ACCA, CPA, CIMA or equivalent) preferred
Technical skills
- Strong understanding of revenue recognition principles and contract-based revenue models
- Strong analytical skills with ability to work with large transactional datasets
- Experience working with ERP, OMS, marketplace reports and BI tools
- Advanced Excel skills; experience with automation and data tools is a plus
- Ability to design practical financial processes in fast-moving operational environments
Behavioural Skills
- Strong ownership and accountability mindset
- Comfortable challenging business teams constructively on financial discipline
- Highly detail-oriented but able to think end-to-end
- Collaborative and solutions-focused approach to problem solving
- Able to operate effectively in ambiguity and change
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Unfortunately, we are only able to contact shortlisted applicants. We encourage you to continuously visit our website www.adaglobal.com for regular updates on available roles
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